We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Having a strong digital presence is critical to the success of any brand, and that’s even more true in the incredibly competitive fitness industry. The biggest fitness brands not only have polished and professional websites, they also use social platforms to engage with customers to build their digital brands.

One of the key elements to maintaining a strong digital brand is the ability to run effective online promotions. The beauty of the digital age is that you can target and communicate with your core customer base with incredible ease.

Blog, Marketing, Website

While there is always a danger of spreading your services thin by chasing every market, if you have space and your studio could use some traffic in the after-school time slot, then a martial arts program for kids may be something to consider.

The majority of students in a martial arts school are under age 12 and their parents are paying $149 - $249 per month for two classes a week. As tempting as that may seem, there is some complexity in reaching and keeping this market.

Blog, Marketing, Revenue producing programs

AFS and MATRIX are excited to bring you this very important webinar focused on driving more revenue by having the right programming in place.

Webinar, Operations, Video, Programming, Marketing, Equipment

According to http://www.merriam-webster.com/dictionary/networking, NETWORKING is defined as... "the exchange of information or services among individuals, groups or institutions; specifically : the cultivation of productive relationships for employment or business."

SOCIAL NETWORKING is defined as... "the creation and maintenance of personal and business relationships especially online." In concept, networking is straightforward and simple. It’s the practical application that can get cumbersome.

Marketing, Retention

There are 100 million baby boomers (those over 50), that make up about 30% of our population, and three-fourths of America’s wealth.

They are expected to live longer than previous generations.  This is the largest segment in our economy with the largest percentage of wealth. They are seeking help for their aging bodies.  Because this is the generation of consumption and personal gratification they are spending at “boomer levels”.

Blog, Marketing, Retention

In order to maximize your website traffic, it is critical to have a web address that is short, meaningful, and keyword-rich. Fortunately, two domain extensions recently launched that are a perfect match for fitness professionals looking to drive traffic to their website: ‘dot-fitness’ (.Fitness) and dot-training (.Training).

These new extensions are the most fertile ground on the Internet for fitness professionals who are looking to strengthen their digital brand. It’s often difficult to find the domain name you want – these names are ripe with availability.

Blog, Website, Marketing

In the digital age, having a strong web presence is critical to the success of any business. That’s why it’s more important than ever to have a web address that is memorable and meaningful to your target audience.

Fortunately, two new domain extensions just launched that are a perfect match for fitness professionals looking to pump up their digital brand: .FITNESS and .TRAINING.

Blog, Marketing, Website

AFS and PHIT America have teamed up to present you with this incredibly important webinar about the inactivity pandemic - How it affects you, its impact on society and your business.

Webinar, Marketing, Operations, Video

During the past 30 years Guerrilla Marketing has bred an arsenal of associated marketing trends that now include Internet and viral tactics, among others.

The key message about Guerrilla Marketing is that it levels the playing field between big business and the local entrepreneur because it is generally a lower-cost alternative to traditional marketing.

Marketing, Strategy Articles

The Essence of Marketing, when dissected to its most basic element, is nothing more than storytelling.

When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.

 

Marketing, Strategy Articles

One of the main reasons many studio operators don’t invest (much) in marketing is because they believe it’s a waste of time and money. But why is that? As a former health club operator and now as a Marketing Coach, I find that many of us, I’m including myself from back in my club days, don’t have the time to dedicate to or a genuine understanding of how, to plan and execute an effective marketing strategy.

Typical marketing scenarios at studio level are a combination of three things: inconsistent effort, unrealistic expectations at the start of a campaign, and concerns over an unfavorable outcome. 

Marketing, Strategy Articles

Timely, targeted marketing campaigns are critical to the growth of your business, yet many studio owners don’t even want to think about it, let alone set aside time and money for it! The reality is that daily operations keep you running from open to close and beyond and let’s face it marketing is at best, challenging.

It can also be time-consuming, frustrating, and is often confusing. Without a doubt, however, Marketing is absolutely necessary to grow a successful business.

Blog, Marketing

A beautiful weather summer can be a painful season to endure if you own a fitness studio. The nicer the day, the fewer clients you see. Prospect inquiries evaporate, program sales burn out and there is lackluster enthusiasm all the way around. It’s no secret that you would rather be outside enjoying the weather, too!

For your consideration (and motivation), I’ve put together an action plan that addresses nearly every aspect of your business. The way I see it, summer is ripe with opportunities to be busier than ever, highly productive and because of this, better positioned for the inevitable; Winter Is Coming.

Blog, Marketing

“Your brand is possibly your most important attribute. It defines who you are, your values, your desires, your goals and your beliefs. It is the character of your company, from the inside out and how it is perceived from the outside looking in. It must work to develop credibility and foster trust in your business.”

This is taken directly from SKB’s website, it’s our philosophy on what a brand is and it is from this place that we work to develop a visual identity to uphold the brand and execute a strategy to reinforce and nurture it.

Blog, Marketing, Retention

As a Marketing Coach, I want you to take charge of your marketing and I urge you to make this question an integral part of your sales process. It needs to be asked by you and once answered, it must be recorded by you. And that’s the real message in this article: Track the results of each and every marketing campaign you deploy.

You spend time and money on your marketing efforts and like everything else in life; you want to know both are being spent wisely. The only way to do that is to track the results and analyze them to predict future decisions.

Blog, Marketing

This guide will help you establish a successful social media campaign for your fitness studio.

If you are already using social media to market your business, use this guide to fill in any knowledge gaps to improve your current campaign.

Marketing, How-to Guides

As a studio owner ask yourself these common questions... 1.) Do you know your retention rate?  2.) Which is harder...acquiring new customers or retaining current ones?  3.) Are you worried about that competitor coming in around the corner or across the street?  4.) In what ways do you engage with your customers outside of training?  

Webinar, Marketing, Retention, Video

To catch someone’s attention, tweet them.  To build brand loyalty, think Facebook. To turn social chatter into cash, have a strategy. In this webinar, journalist and social media specialist Stephanie Neil will unravel the mystery of how to use social media to boost your personal brand—and your overall business.

Webinar, Marketing, Video

Want more clients? More revenue? More exposure? Of course you do! But first you need to learn how to do it properly. Deneen Laprade from Susan K. Bailey will provide you the tools and fundamentals necessary to market your studio business in any environment. 

Webinar, Marketing, Video

Whether you're an independent trainer or a studio owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market.

With a fitness study your focus will be on a population that isn't walking into your business now. 

How-to Guides, Marketing, Strategy Articles