We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

A couple of months ago, I shared an overview of my five steps to creating a financially successful gym. Today, I want to go more in-depth into the first of those five steps, marketing and acquiring leads. Marking and acquiring leads are vital to building a successful gym or studio since that’s how you grow your client base.

We’ve found that in order to get people to try you out, you need to make them an offer – entice them to come check out your facility.

Blog, social media, Marketing, lead generation, sales

Studio owners who know the value of content in their newsletters, blogs, and social media might still struggle with a common problem: “How do you come up with ideas to write about?”

It’s a question all writers hear and it creates anxiety that keeps non-writers from getting started. But in today’s business climate, most of us have to write with some frequency or at least present topics to develop.

Blog, Retention, Marketing

AFS brings you this educational webinar on how to leverage your fitness expertise to create passive income opportunities.  

Webinar, Video, Marketing, Revenue producing programs, ancillary, ancillary revenue, revenue streams, Education

Fitness professionals around the world are using landing pages as a tool to grow their businesses.

Landing pages work alongside your website to capture a completely different source of online traffic. While your website is capturing leads actively searching the web for “fitness programs near me,” landing pages are enticing viewers with an attention-grabbing promotion (Free Fitness Consultation, One Month of Unlimited Classes For Only $39.99, etc.)

Blog, traffic, Marketing, sales

As we are entering the heart of tax season, fitness studio and gym owners are likely on edge.  It does not have to be that way.  We previously wrote an article on how to make tax season a breeze and I suggest you revisit that as we kick off 2019 so you know things you should be aware of.

Blog, accounting, taxes

A webinar that can't be missed!  Hear it straight from our Founder & CEO Josh Leve about everything to you need to know about this industry-changing event.  

SUCCEED!, SUCCEED, Webinar, Video, Marketing, Retention, Networking, Education, Convention, Conference

Most of us have been to conferences and seen presenters on the convention circuit. Have you ever thought that you may want to break into that aspect of the industry, but did not know how to get the process started?

In this article, I will help you get the ball rolling, give you some insight and pointers, and assist you in determining if you have what it takes.

Blog, presenting

Imagine…you just walked away from the board room!  You’re excited because you have a clear, confirmed understanding of what your potential corporate client is looking for in a custom corporate wellness program! 

You return to your studio and sit down with your laptop to begin to plan the "program details and delivery" and suddenly; your fingers "freeze." 

corporate wellness, Programming, Revenue producing programs

Email marketing isn’t something many fitness studio owners want to tackle. It sounds like a lot of work to write emails monthly, weekly, or even daily, and perhaps any efforts you’ve tried in the past turned up empty.

That’s why so many fitness studios let their email list collect dust. There are more important things to focus on, right?  Wrong.

Blog, Marketing, sales

AFS and WindForce FIT share the importance of creating a professional in-depth assessment protocol to attract and retain new clients. 

Video, Webinar, Retention, customer service, member experience, sales, Client Assessments

The purpose of this research report is to dig deeper and better understand what's working and what's not when it comes to the sales process, sales training and overcoming objections to better position your business for success.

The data and information contained within this report will provide any current or aspiring studio/gym owner with an understanding of several programming benchmarks. 

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Research & Publications

It is no secret that many people start out each new year with the age-old New Year’s Resolutions. 

It is also no secret that by the end of January most of these resolutions have gone by the wayside. People have reverted back to their old ways and have lost the motivation for whatever new thing they were going to accomplish this year.

Blog, Operations, business plan

AFS and 97 Display bring you this informational webinar to discuss internet marketing through websites, lead generation and 2019-20 trends for the modern fitness gym.

Webinar, Video, Software & Technology, Marketing, Website, branding, lead generation, conversion, seo

Have you ever said, “I wish I could clone myself?” In order to continue to grow nad expand your business, it's important to understand how you can begin to teach what you do to your trainers and coaches in a way that allows you to keep your individual self, but also grow what you are doing as a business.

Blog, customer service, member experience, Retention

14-Minute Metabolic Workouts are the solution to everyone’s time problem, giving you great results in 14 minutes or less.  If you’re a skeptical person like me, you may be thinking, Can I really get fit in just 14 minutes?

You bet your biceps and buttocks you can, if you focus and do it right.  

Blog, Programming, Training, small group training

AFS and ASF Payment Solutions bring you this in-depth webinar to share how your business can generate more income by implementing the 3 C's. ​

Video, Webinar, referral, referral strategy, Marketing, Retention, customer service, member experience

It might seem like having a studio or gym that has great classes, an outstanding equipment package, and incredible staff is enough to retain, satisfy, and excite members.

The truth? Successfully acquiring and retaining members revolves around three pillars: eating, exercise, and education.

Blog, Retention, selling, sales

AFS and SportsArt bring you this educational webinar designed to discuss the basic components and requirements necessary to create a blueprint of specific training philosophies. 

Webinar, Video, Training, Client Resources, member experience, Marketing, customer service

How would you feel if you found out that someone was stealing several thousands of dollars from your business each month?

Right from under your nose, you were losing $2k, $5k, maybe even $10k and you had absolutely no idea. What would your response be?

Blog, sales, selling, Revenue producing programs, pricing

As health and fitness studio operators, retention, acquisition and client engagement are the key issues to running a successful business.

The million-dollar question is, how do we maximize the time and effort put forth toward these for the best outcome.

Blog, power plate