We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

There’s a word we all know better than any other. We write it many times a day, spell it, see it printed on documents all over our home and studio. We often say it to others, but we seldom hear it said to us. 

Dale Carnegie called it “the sweetest and most important sound in any language.”

Blog, referral, Retention

One of the great things about living in northwest New Jersey is the abundance of farms around where we can get fresh organic turkeys for our holiday meals.

A few years ago I found one of these farms and have been going there ever since. The quality of the turkey is incredible and we look forward to it every year. This year was no exception so about 6 weeks ago we put in our order.

Blog, sales, Marketing

Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.

As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!

Blog, holiday, Marketing, sales

Deciding how to price, what to charge, what to include can be a tough decision.

The biggest mistakes I see studio owners make with their pricing are the following.

Blog, pricing, Programming, Operations

In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.

I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.

Blog, Programming, Revenue producing programs, Marketing

There’s never enough time in the day!  As a business owner you can get caught in the ‘busy trap’, constantly trying to complete to-do’s, put out fires and perform the day to day tasks required to run your business. But, being busy usually doesn’t mean productive!

Productivity requires that you know your priorities, stay focused on them and are ensuring that you spend time working on them.

Blog, Operations, management, leadership

As a studio owner or manager, you are probably wearing several hats. You might have some employees working with you. You might have some clients. You might have a business partner. You might even have some investors.

And then on the personal front you probably also have your family, significant other, friends, etc. It can be exhausting having to juggle so many roles on a daily basis and to be expected to be on your “A” game for them all.

Blog, Human Resources, leadership

Josh Leve, AFS Founder & CEO, presents his insight related to why the fitness studio industry has exploded in popularity in recent years. Gain valuable insight into what the most successful studios are doing to differentiate themselves from the competition, how they stay ahead of the curve and prepare themselves for future success.  Attendees will also learn where the market is going and what the industry will look like over the next 5 years. 

Webinar, Video, Business Start-up, Marketing, Retention

In this AFS webinar, Precor will share the importance of recovery, how to integrate recovery into current and new programs and how to leverage recovery to engage members and attract new clients.

Webinar, Video, Revenue producing programs, Training, Programming, Recovery Programs

In my last article, we discussed how to prepare for your first corporate wellness meeting.  To recap, we talked about the 4 key steps:

1. Do your homework
2. Develop a presentation
3. Develop and adhere to an agenda
4. Dress and act professionally

So, you have done your homework, developed a rock-solid presentation, prepared an agenda, you are dressed professionally and now it’s GAME TIME!  You are at the corporate campus with a friendly and confident smile, ready to wow your next client! What next?

Blog, corporate wellness, Marketing

Have you ever had a new client say this, or something similar?

"I'm not making the progress I thought I would." It usually happens after a month or two and it's at that point that many people simply give up.

It's a pretty common issue and one that can be devastating to your bottom line.  To help you avoid this, we’ve compiled what we have found to be the top nine benefits of offering a solid system of nutrition to avoid this from happening in your business.

Blog, Nutrition

Jennifer Urmston Lowe of the Sports & Fitness Insurance Corporation talks about SFIC's history, SFIC's support of AFS, and the fitness studio industry.

Video, Insurance, Operations, Business Start-up

Thank you to Lateef Johnson, the Co-Owner of FIT Austin for taking the time to answer some questions from AFS!

In this featured spot, Lateef shares his insight into how and why his business has become the go-to studio in his market.

Blog, Equipment, Marketing, Retention

AFS and Matrix bring you this in-depth webinar on how to take your social media to the next level. Learn the essentials of engagement, content, analyzing metrics and leveraging video to grow your brand.

Webinar, Video, Marketing, social media

Many fitness professionals have seen and tried Vibration Training (VT) and wondered, how exactly does it work? The simple answer: it stimulates natural reflexes in the body that result in more muscles doing more things more often.

Obviously, behind the simple answer lies a more complex one.

Blog, Equipment, Revenue producing programs

Imagine today is your new hire’s first day on the job. She walks in (10 minutes early of course) and knows exactly what is expected of her. She knows where she will be able to immediately contribute and which areas she needs more training on.

Even though there will be some areas of the job she may not be completely familiar with, I suspect she would have a certain level of confidence as she walks through the door.

Blog, hiring, Operations

Wouldn’t it be great if you could help your clients get faster results, reinforce their commitment to achieving their goals and increase their value to your business at the same time?  

Strategically providing your clients the opportunity to invest in services, products or programs that will help them accomplish their goals faster or avoid their biggest challenges helps you accomplish all three.

Blog, Marketing, sales, referral

We all know fitness business owners (studios, small gyms, independent trainers) don't have the big budgets that many of the big box health clubs do. They don't have the resources or a team of marketing experts that can easily analysis where to allocate certain funds to consistently drive traffic into their businesses. 

Luckily in today's day and age, fitness business owners are armed with an abundance of technology to fill in the gaps when your budget might not allow you the reach the big box guys have.

Blog, Marketing, Website

Congratulations! You’ve opened your business and now you’re the owner! You are the master of your destiny and your entrepreneurial dream has come true! Now it’s time to get to work.

When you’re just starting out you typically don’t have a very big team and you're often forced to do everything yourself. That’s ok - it's part of the journey.

Blog, leadership, Retention

AFS and Myzone are excited to provide additional education around one of the hottest trends in fitness - wearable technology. In this webinar, you will learn how to create a dynamic member experience with wearables as well as everything needed to integrate effort tracking into your studio.

Webinar, Video, Retention, Revenue producing programs