We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Using discounts to sell the services you offer in your fitness studio is an antiquated technique to get more clients. Discounting puts you on the path to becoming a commodity. This technique is often used as an incentive to get a potential prospect to buy or to reward someone that refers.

Discounting occurs when you don’t have the sales skills to get a prospect to pay what you are worth and possess a negative mindset around money.

Blog, sales, Training

The annual Convention & Trade Show of the International Health, Racquet & Sportsclub Association (IHRSA) was held March 21-24 in San Diego.  

From the AFS corporate perspective, over 30 meetings were held with a wide variety of fitness industry leaders including major equipment suppliers, new-wave technology firms, certifying organizations, influential trainers, and leading studio operators.

Blog

As any fitness facility owner knows, staff are crucial to success. They are on the front lines, working with clients, ensuring the day-to-day runs smoothly, and are important advertisements for your business.

Finding the right people to work for you is essential, but once you’ve hired your dream team, the next challenge is to keep them happy, engaged and growing with your business.

Blog, staff, Operations

“No excuses,” you tell yourself. “Today’s the day, I am going to do a better job at marketing my business on Instagram.” No more random posts when you have time… you’re going to really see this thing through. You pull up your account or register a new one (no time like today to try something new!), and create what you think just might be the next viral post on Instagram.

Your heart is racing as you click post.

Blog, social media, Marketing

On a recent call, one of my roundtable groups mentioned an exciting new twist to the popular game Bingo.  Here is a quick interview I recently conducted with Catherine Dubay, General Manager at The Studios at Montecito Heights in California.

Blog, Marketing, Retention, AFS Community

Are you and/or your team creating appropriate cleaning logs when it comes to cleaning equipment or mopping? Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.

Video, Insurance, Operations, Equipment

In Simon Sinek’s famous TED TALK he simply stated that people don’t buy WHAT we sell, they buy WHY we sell it. In other words, if your purpose aligns with that of your customer then you are likely to form a long-term bond.

What is your purpose as a trainer or fitness facility? I’m not asking WHAT you do or WHAT you offer but WHY do you do it?

Blog, sales, Marketing, Client Resources, Training

AFS and FitGrid present this one of a kind webinar that focuses inward and showcases how any fitness professional, studio/gym owner can harness the power of your instructors to get the results you want and take your business to new heights. 

Webinar, Video, Training, Software & Technology, customer service, group ex

AFS and MATRIX are excited to provide additional education geared around one of the hottest on-going trends in the fitness industry - Small Group Training.  In this one of a kind webinar, you'll learn everything necessary to drive more revenue without taking up much space.

Webinar, Video, Revenue producing programs, Training, sgt, small group training

It is tax season, every fitness studio owners favorite time of the year, right? Eh, probably not.  If you are like most small business owners out there, you absolutely dread the following items:

  • Thinking about taxes
  • Handling the various personal and business tax forms
  • Worrying about if you are doing everything correctly
  • Sending in hard earned cash to the IRS
  • And so much more…
Blog, accounting, Finance, taxes

People do sue!  Make sure you and your team and/or Independent Contractors are using the equipment properly.  Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered. 

Video, Insurance, Operations, Equipment

The cost associated with the design and construction of a fitness studio is highly variable and depends on many factors, the most important of which include: (i) the size of the studio, (ii) the scope of the work (e.g., number of rooms and level of finish), (iii) the condition of the space (shell or partially finished space), (iv) whether an architect was retained, and (v) the timeframe for completing the work.

Blog, Design, Operations, Business Start-up, leasing, Finance

AFS and FitCloudConnect are excited to provide further insight on one of the technologies that's taking the industry by storm. 

During this webinar FitCloudConnect CEO Brad Weber showcases Virtual Fitness Streaming...the A-Z on what it is, why it’s important, how to get started, and how to maximize profits and growth potential.

Webinar, Video, Software & Technology, streaming, Revenue producing programs, virtual

To ensure a variety of perspectives, AFS canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2018.  Their responses were compiled and are presented in a 3-page document.

Trends, sgt, Software & Technology, hybrid, HIIT, Nutrition, ancillary, medical

You got away with social media deals, giveaways online, and New Year’s resolutions to drive traffic into your fitness business this past month, but now, as you enter into February, March, and April - how do you keep your momentum moving forward in regards to driving traffic into your studio?

Below are a few ideas to make these months just as great as January.

Blog, Marketing, traffic, Motivation, community, january

Join AFS and Escape Fitness on this very special webinar. 

Running a global fitness business Matthew has learned the importance of getting the most out of every minute, if your running your own business then you’ll understand that time equals money so we will pack in as much value into this short webinar providing you with key takeaways to help your business in the future.

Webinar, Video, Design, branding, Business Start-up

Of all the challenges that an entrepreneur faces in attempting to bring their dream to life, raising the capital necessary to make it happen can be the most daunting and frustrating.

How-to Guides, Strategy Articles, Business Start-up, Finance

These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.

How-to Guides, Strategy Articles, Finance, Retention, Marketing

After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.

How-to Guides, Strategy Articles, Client Resources, Retention, Marketing, sales, Finance

Generating a recurring stream of revenue in excess of what it costs you to run the business, is the key to growth and profitability.

How-to Guides, Strategy Articles, Finance, Business Start-up