We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Setting the right price for fitness services is important to anyone in the business, from studio owners to independent fitness professionals.
Curating a price list of services can be a delicate balancing act between what your services are worth, where they are being offered, and what is being offered by your competitors. Below are a few tips to consider when crafting a price list for fitness services.
Some website visitors convert and others don't. But why? And what can we do to increase the number of website visitors that take action on our site so we can have more personal training clients?
Your website can be a great tool for generating revenue. And with a few adjustments that align with the psychology behind what makes visitors convert, your website can be one of your greatest assets.
In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases.
Many fitness studio owners make their first hire out of desperation. The stress piles up, you’re on the edge of burnout and you hire someone to take some of the stuff off your plate that you hate doing. Ultimately, the new hire doesn’t work out and you’re right back to where you started.
So, how do you avoid the hiring mistakes made by nearly every business owner and bring on a team member that will allow you to grow your business without causing you more stress and frustration?
Lightning does strike and hit HVAC units! Are you required by your lease to repair or replace this unit? You might be...learn more from Jennifer Urmston Lowe from Sports and Fitness Insurance.
Erik Marthaler is the Co-Founder of Lateral Fitness a full amenity, walk-up, boutique studio located in Chicago, IL. The first of its kind, Lateral is a full service studio that has all the offerings of a big box gym but in a private environment for clients to work with some of the best fitness experts in the city.
Pat Rigsby has built over 30 different businesses in the fitness industry ranging from individual facilities to award winning franchise organizations. The focus of today is on coaching fitness entrepreneurs to build a business that provides them the impact, income and lifestyle that they deserve.
Jon Goodman is the author and founder of the first ever certification program for online training, including a first-of-its-kind textbook, workbook, online. He also created PTDC, the world's largest independent community of personal trainers.
Let’s talk TEAM. It’s actually one of the most overused buzzwords in business. Everyone talks team dynamics, team engagement, team building, the secrets of building a great team…etc. Now, please don’t get me wrong; I’m a huge fan of the concept!
I have been blessed to say I’ve been part of some incredibly dynamic and successful teams throughout my career. I simply love being part of the team.
Where should you begin? There are a number of aspects to consider when opening your own studio starting with a great business and marketing plan. There are several key elements to focus on that will contribute to your studio’s success.
What types of clients are you trying to attract, where will you be located, what types of programs will you offer, and how will the design support this vision?
I am a BIG fan of the Ultimate Fighting Championship (UFC). I’ve trained at their gyms. I’ve watched nearly every main event either on Pay Per View or live at the various fight cards. I’ve purchased UFC merchandise and even hired fighters for promotional events for my company.
Over the last 15 years I’d say I have easily paid 10’s of thousands of dollars for UFC events, merchandise and personnel. Needless to say I am a good customer of that company!
Thank you to Khristie Gass, Owner of Physiques Elite and Physiques Women's Fitness Center in Lafayette, LA for taking the time to answer some questions from AFS.
In this article Khristie shares additional information about how their studio has grown significantly thanks to the MX4 Training System.
AFS brings you this very exciting webinar as John Heringer, the Chief Motivator at Method3 Fitness, shows you the step by step process of how to have your first $100K month, make some serious cash and crush the fear of summer.
A lot of people out there are constantly asking me how I successfully left my studio to focus on the next stage of my career, without the studio falling apart. Well, I know you'll be shocked to hear this, but it wasn't a complete success.
The transition didn't happen overnight, it took over a year.
Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market.
But sometimes the best way to stay relevant is looking inward.
Believe it or not people still fall off moving treadmills! It happens all the time. Make sure you're protected from claims and lawsuits and a great liability waiver. Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why its so important to have a good liability waiver.
When you own a fitness studio, you have so much extra time on your hands that you’d welcome the opportunity to spend hours upon hours dealing with an IRS audit, right?
Yeah, not exactly. Outlined here are some things you should or should not do to help keep the IRS off your back and avoid that dreaded IRS audit.
Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.
Every February in Chicago there’s a week properly titled, Restaurant Week. The program was designed to promote the restaurant industry and drive traffic to participating establishments during a typically slow time of year. For fourteen days, diners can enjoy value pricing for lunch and/or dinner throughout the city and surrounding suburbs.
One of the most impactful ways to drive business to your fitness studio or gym is to get outside of your business. When it comes to running your own business, the goal of many entrepreneurs should be simple - become the fitness expert in your community no matter what.