We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Mike "JAM" Prosnick has created a very unique and exciting fitness studio. As Mike explains, "Every individual gets personal coaching and nutritional guidance to fit their lifestyle." Just About Me Fitness aka JAM.FITNESS is located in Alpharetta, GA, with 24 hour access and workouts changing monthly, you will find the time to JAM!
Ask owner Todd Durkin and he’ll tell you himself, Fitness Quest 10 was launched in January 2000 as a one-man show. Now, 15 years later, FQ10’s team is comprised of more than 35 trainers, coaches, therapists, and administrators all with a common goal: to motivate, educate and empower people to transform their lives.
FitMama is located in Elburn, Illinois. Learn how owner/founder Erin Schaefer took years of marketing experience and leveraged her own dedicated clients to grow a hugely successful fitness studio!
The Facility for Personal Training located in Boca Raton, Florida is run by managing partner Fred Steinberg. A long-time businessman, Fred shares his secrets to what makes his facility stand out among the rest.
Lateral Fitness located in Chicago, Illinois features top personal trainers and studio owners Scott McWilliam and Erik Marthaler focused on what they do best. Together, they have built a thriving fitness studio by blending their unique training styles into a business that continues to grow in downtown Chicago's competitive market.
Function First, located in San Diego, California is run by hugely successful studio owner & CEO Anthony Carey. A fitness industry educator who regularly presents at conferences and consults for larger clubs and equipment manufacturers, Anthony provides valuable insight behind his business' sustainability.
Blue Nectar Yoga, located in Falls Church, Virginia is run by studio Co-Owner/Co-Founder Jane Bahneman. Jane took some time to share some outstanding information on the value of superb customer service, retention efforts, and the joys she gets day in and day out running her own yoga studio.
Center of Balance, a Pilates studio in Mountain View, CA is run by Co-Owner/Director Tom McCook. A veteran of the fitness industry, learn how Tom has taken Center of Balance and developed it into an internationally-recognized learning destination and teacher training center!
Healthy Results, located in Chicago, IL shows how fitness studios can take many shapes and forms. Owner Robyn Becker has blended with the chiropractic office of Chicago Spine and Sports for the physical location of a personal trainer / rehab studio. Below Robyn shares her insight on what it takes to run a profitable fitness studio.
Coors Core Fitness, located in Cincinnati, Ohio is run by owner and medical exercise specialist, Lisa Coors. By focusing on strong business acumen and customer service, learn how Lisa has built a highly successful operation. Now in its 10th year, Lisa shares her insight on what it takes to run a profitable fitness studio.
Over the past decade, advancements in technology have reshaped the fitness industry to become more personalized and consumer-friendly.
From workout tutorials that can be downloaded in seconds to wearables that monitor your every heartbeat, fitness professionals are taking advantage of technology to connect and engage with trainees. In 2014, YouTube reported that viewers watched 5,500 years-worth of yoga videos alone.
During the past 30 years Guerrilla Marketing has bred an arsenal of associated marketing trends that now include Internet and viral tactics, among others.
The key message about Guerrilla Marketing is that it levels the playing field between big business and the local entrepreneur because it is generally a lower-cost alternative to traditional marketing.
The Essence of Marketing, when dissected to its most basic element, is nothing more than storytelling.
When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.
One of the main reasons many studio operators don’t invest (much) in marketing is because they believe it’s a waste of time and money. But why is that? As a former health club operator and now as a Marketing Coach, I find that many of us, I’m including myself from back in my club days, don’t have the time to dedicate to or a genuine understanding of how, to plan and execute an effective marketing strategy.
Typical marketing scenarios at studio level are a combination of three things: inconsistent effort, unrealistic expectations at the start of a campaign, and concerns over an unfavorable outcome.
AFS Video Learning Lesson - Business Ownership Series
Top 5 Marketing Strategies for Your Fitness Business
What you'll learn...
- Difference between marketing and sales
- Average amount studios spend per year on marketing
- Internal marketing strategies (events, word of mouth, referrals)
- External marketing strategies (email, newsletters, community outreach)
- Leveraging internet middlemen and research behind conversion rates (ClassPass, Groupon, LivingSocial)
- Social media essentials (what to post, when to post, goals)
- Planning for success (how much to spend, creating systems)
Timely, targeted marketing campaigns are critical to the growth of your business, yet many studio owners don’t even want to think about it, let alone set aside time and money for it! The reality is that daily operations keep you running from open to close and beyond and let’s face it marketing is at best, challenging.
It can also be time-consuming, frustrating, and is often confusing. Without a doubt, however, Marketing is absolutely necessary to grow a successful business.
A beautiful weather summer can be a painful season to endure if you own a fitness studio. The nicer the day, the fewer clients you see. Prospect inquiries evaporate, program sales burn out and there is lackluster enthusiasm all the way around. It’s no secret that you would rather be outside enjoying the weather, too!
For your consideration (and motivation), I’ve put together an action plan that addresses nearly every aspect of your business. The way I see it, summer is ripe with opportunities to be busier than ever, highly productive and because of this, better positioned for the inevitable; Winter Is Coming.
“Your brand is possibly your most important attribute. It defines who you are, your values, your desires, your goals and your beliefs. It is the character of your company, from the inside out and how it is perceived from the outside looking in. It must work to develop credibility and foster trust in your business.”
This is taken directly from SKB’s website, it’s our philosophy on what a brand is and it is from this place that we work to develop a visual identity to uphold the brand and execute a strategy to reinforce and nurture it.