We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Marketing, when dissected to its most basic element, is nothing more than storytelling.

When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.

How-to Guides, Marketing, Retention, Strategy Articles

Finding and hiring great talent takes focus. But providing them with a compelling reason to seek you out is an essential first step.

At the end of the day, your employees are your greatest asset and deliver your brand promise. To make sure you take the right steps and have the right talent in the right places follow this essential Guide to maximize your success.

How-to Guides, Operations, Business Start-up, Human Resources, Strategy Articles

Eliminate many, if not all of the barriers that derail many entrepreneurs when it comes to studio design. 

The cost associated with the design and construction of a fitness studio is highly variable and depends on many factors. Make sure you eliminate mistakes prior to creating your ideal studio space. 

How-to Guides, Design, Strategy Articles

Nothing speaks louder or resonates more profoundly than the words, actions and results of entrepreneurs who have been successful in bringing their dream to life.

Receive the critical information from nationally-known, successful studio operators, who share everything you need to know. 

How-to Guides, Marketing, Operations, Business Start-up, Retention, Revenue producing programs

Are you insured? Or maybe you’re a little confused about how insurance affects you? 

This guide will walk you through the different coverages provided to you through AFS’ exclusive insurance partner, Sports & Fitness Insurance Corporation.  

Insurance, How-to Guides, Strategy Articles, Operations, Business Start-up

During the nearly 10 years I spent running large scale health clubs and consulting with small fitness studios, one of the most common questions I received was "How do I motivate my team?"

This question was always top of mind for studio owners, directors, managers, GM's - everyone shared the same issue. So how do you overcome this?  How do you connect with your team, whether it be personal trainers, Pilates instructors, group exercise, front line staff, or customer service? To be honest there's no secret formula, but rather a combination of empowering your team and connecting with them.

Blog, Operations

Make sure your clients are achieving their objectives with the AFS Quarterly Progress Report.  In this template you'll be provided the structure to document the necessary areas to showcase results!

In this template and organized for you, document the following:

  • Strategies implemented
  • Key accomplishments
  • Upcoming activities to plan for success
  • Roadblocks getting in the way

Everything you need in one business template from AFS!

 

 

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Client Resources

We all know commitment is the key to success.  This document draws up a “contract” between you and your client that sets goals, identifies challenges, and commits you both to achieving success.

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Client Resources

Use the AFS Marketing Calendar to keep your expenses in line and your marketing efforts on track!  It's a typical rule of thumb that you should spend 5-10% of your gross revenue on marketing. The question is, where and how should you spend that money.  

The template outlines the following:

  • 12 Month Calendar with calcuations provided
  • Advertising breakdowns
  • Public relation efforts

Stay organized and maximize your success!

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Marketing, Business Start-up

Employees leave for a variety of reasons.  The Exit Interview is an ideal way to identify any underlying issues relating to a staff members' resignation.  This template includes over 40 questions to customize your exit interview and ensure the highest level of job satisfaction for your studio's existing and future staff.

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Human Resources

Seems like there’s a competitor on every corner, right?  Worry not – as a savvy fitness business owner you can make it in a crowded field if you properly define your brand. It often helps by understanding the competition, learning from him, and creating your niche.

This Competitor Data Collection plan will help ensure your business obtains the necessary data to beat the other guy!

ADDED BONUS! Receive a completely filled out sample copy to help guide you!

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Marketing, Business Start-up
The balance sheet provides a snapshot of the financial health of the studio on a day-to-day, week-to-week, and period-to-period basis.
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Business Start-up, Finance

The profit-and-loss statement is a financial instrument that reflects a studio’s operating performance over a given period of time. The standard practice in the health/fitness club industry, as well as for most boutique businesses is to produce monthly, quarterly and year-end profit-and-loss statements.

Use this helpful template and included notes on preparation to provide you the guidance necessary to get your finances on track!

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Business Start-up, Finance

Whether you're an established studio or just starting out – a structured planning method to evaluate your short-term and long-term business strengths, weaknesses, opportunities, and threats (SWOT) is a fantastic means of getting organized and taking a top level view of where your business is going.

Download our template now!

ADDED BONUS: Also included is a filled-out sample to help guide you!

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Operations

The 2014 Fitness Studio Industry Research Study provides baseline data on a variety of components that are inherent to the business of owning and operating a studio, regardless of discipline. 

In this report you'll learn answers related to how studio owners raised money to start their businesses, what types of disciplines are offered at their studios, certifications accepted, cost charged per session, and much more!

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Research & Publications

Looking for ways to leverage your studio to make more money?  Have you thought about utilizing outside, independent trainers/instructors to add more revenue to your bottom line? This sample contract includes the most important elements of this business relationship. As with all AFS business templates and forms make sure they are reviewed by your attorney.

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Operations

The PAR-Q is an important document when registering first-time clients or members.  Understanding the client’s fitness level and identifying risk factors is a key component to reducing the studio’s liability.

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Client Resources

Looking to add more revenue to your bottom line by renting out extra space?  AFS’ Sublease Agreement Form outlines the important components you need to consider.  Consult with your lawyer and your landlord to clarify your subleasing rights.

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Operations

Waiving one’s liability is a serious matter, and it must be standard operating procedure for your studio.  This document makes it easy for any program you might be running.

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Operations

Providing the platform for your team’s success starts with evaluating what’s working and what’s not.  Is he/she carrying out his/her duties? These can include identifying where improvement can be made, and also protecting you from unfounded claims of favoritism or discrimination.

Download and customize our Performance Evaluation Form to your studio's needs!

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Human Resources