News and Publications

Latest News

FBA Unveils Inaugural Brand Ambassador Program Featuring Six Leading Fitness Innovators

(MINNEAPOLIS, MN – May 21, 2025) – The Fitness Business Association (FBA) is proud to announce the launch of its Brand Ambassador Program, enlisting six of the industry’s most dynamic voices: Christine Conti, Tim Mauk, Dr. Erin Nitschke, Ruben Pereyra, Dr. Justine Roper, and Jenna Zaffino to help shape the future of FBA and SUCCEED!'s fitness education and community engagement.

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MedFit Education Foundation and FBA Partner to Launch Global MedFit Virtual Conference Hosted on SUCCEED! Platform

(MINNEAPOLIS, MN – May 14, 2025) – The MedFit Education Foundation, a nonprofit dedicated to redefining preventive healthcare through medical fitness, has announced a groundbreaking strategic partnership with the Fitness Business Association (FBA), and its SUCCEED! Virtual Conference, to launch the Global MedFit Virtual Conference, set for October 2025.

The event will be fully hosted on FBA’s custom-built SUCCEED! virtual platform, which has powered the most successful online events in the fitness industry. As part of the agreement, FBA will provide complete end-to-end support including marketing, ticketing, sales, tech infrastructure, and live production.

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Marbles Brain Body Fitness Joins the FBA as Silver Sponsor, Championing the Future of Cognitive and Physical Health

(MINNEAPOLIS, MN – May 6, 2025) – The Fitness Business Association (FBA) is proud to welcome Marbles Brain Body Fitness as its newest Silver Sponsor, uniting two organizations committed to redefining what fitness means in today’s evolving health landscape.

Founded on the belief that optimal health extends beyond the physical, Marbles Brain Body Fitness is on a mission to empower older adults and aging populations through movement that trains both the brain and body. Their innovative programs are rooted in science, aiming to enhance cognitive function, prevent memory decline, and improve overall physical performance.

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SUCCEED! Virtual Conference Sets New Records in Attendance and Engagement, Nearly Overloading Platform with Unprecedented Demand

(MINNEAPOLIS, MN – April 15, 2025) – The Fitness Business Association (FBA) proudly announces the massive success of its most recent SUCCEED! Virtual Conference, which exceeded expectations in nearly every category, setting records for attendance, engagement, and energy from start to finish.

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SUCCEED! Virtual Fitness Conference 2025 Brings Back Gamification – Sponsored by SportsArt

(MINNEAPOLIS, MN – March 18, 2025) – The SUCCEED! Virtual Fitness Conference 2025 is raising the bar once again by reintroducing its highly successful gamification experience, designed to engage attendees like never before. 

Sponsored by SportsArt, this interactive feature will allow participants to earn points, compete for prizes, and maximize their conference experience simply by engaging with sessions, forums, and networking opportunities.

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SUCCEED! Virtual Fitness Conference 2025 Announces Keynotes and Workshops

(MINNEAPOLIS, MN – March 11, 2025) – As excitement builds for SUCCEED! the FBA Virtual Conference 2025, the Fitness Business Association (FBA) is unveiling a powerhouse lineup of keynote speakers and workshops designed to equip fitness professionals with the insights and strategies needed to thrive in an ever-changing industry. 

Taking place April 9-14, this fully virtual event offers live and on-demand sessions, providing attendees with unprecedented access to cutting-edge education and industry-leading experts.

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ISSA Partners with FBA to Power the 2025 Virtual Functional Aging Summit on the SUCCEED! Virtual Conference Platform

(MINNEAPOLIS, MN – March 4, 2025) – In a groundbreaking collaboration set to redefine the fitness industry, the International Sports Sciences Association (ISSA), one of the largest and most respected certifying organizations in fitness, is partnering with the Fitness Business Association (FBA) to host the 2025 Virtual Functional Aging Summit on the SUCCEED! Virtual Conference platform.

The Functional Aging Institute (FAI) Summit will be held entirely online, running from June 12-15, 2025. This elite event will ensure an exclusive, high-impact experience for fitness professionals eager to specialize in active aging fitness.

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Publications

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report