Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.
I speak to a lot of trainers who feel pressure to be everywhere and do everything. Everyone is strapped for time, and perhaps more importantly, low on energy.
Social media is the biggest example—or cause—of this problem. Trainers see other trainers with six-figure Instagram followings and think they need to build the same to be successful. So they hire professional photographers. They become one-person production crews. They spend hours writing clever captions.
Digitization has opened up unprecedented opportunities in many sectors. More than ever before, we are demanding quick and accessible services that provide experiences tailored to our individual preferences. When opening an app, for example, we expect to receive things such as customized offers and notifications based on our behavior.
And this is exactly what is happening in the fitness industry - where digitization has moved from a ‘nice-to-have’ to a core component of the customer offering.
Every decade has a workout trend that defines it. The 90s were all about the VHS workout. Road races surged in popularity in the aughts. And the 2010s are known for the boutique studio boom. The 2020s will be defined by hybrid fitness.
You’ve heard of hybrid fitness, but here’s the official definition, so we’re all on the same page: Hybrid fitness is a mix of traditional in-person workouts, like those done at a gym or fitness studio, and virtual sessions.
Delivered well, group exercise can become the beating heart of any fitness offer, bringing together like-minded people into a loyal community. But, the experience does not start and end in the studio, it starts with the booking process and ends when the member exits the building.
As a result, the whole process needs to ooze fluidity.
One of the areas that is critical to stay on top of in your club is failed payments, otherwise known as overdue payments. Late payment disrupts cash flow. Cash flow is the lifeblood of any business. Without cash flow, your business will crumble.
It may seem unimportant for a small invoice to go unpaid. But, imagine a situation where this number keeps growing.
(MINNEAPOLIS, MN, March 23, 2022) – The Fitness Business Association (FBA) today announced three more sponsors are all renewing their sponsorship within the association. This second wave of renewing partnerships is fueling the growth of the FBA and its SUCCEED! family of events.
Who could have predicted two decades ago just how much our lives would inherently change due to the internet, smartphones and wearable technology? Indeed, there was a time not so long ago when Apple’s main selling point for its first iPhone was its calling function!
Today, we use smartphones for almost everything.
Have you ever dreamed about creating your own fitness, wellness, yoga or sports retreat? Then, maybe you thought one of these things...
"It will be a lot of work to create my own"
"I don’t think I will get enough participants"
"Who would want to come?"
"Is it safe to get a group of people together?"
"I’ll do it one day, sometime in the future."
With friends and colleagues at the helm of fitness businesses around the country, I have the distinct benefit of leaning into this expansive network for conversation, support, and camaraderie. Quite honestly, I’ve realized each of us has been living in very different worlds for the last two years. The rise and fall in business had something to do with COVID, and a lot to do with location.
Regardless, all of us have most certainly had to “move with the times” in some way or another.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.