Fitness Business Blog

Virtuagym Launches New Video Workout Platform

Sunday, October 17, 2021

12th October 2021, Amsterdam, Netherlands: Virtuagym, a global provider of fitness technology for coaching, member engagement, and club management, has today launched its exciting new integrated video workout platform.

The feature allows Virtuagym customers to create their own workout libraries in the Virtuagym portal and make them available for fitness clients in their own customizable club mobile app. They can also be streamed to TVs via Chromecast and Apple TV, to provide a full-screen experience.

It Wasn’t a Pivot: Re-Inventing Fitness and Yoga Studios in 2021

Wednesday, October 13, 2021

Here in the (nearly) post-COVID era, it is noticeable just how many brick and mortar studios didn’t make it. For those that have survived, it’s possibly a long road ahead to full recovery. To be honest, it was some scary times to be a brick-and-mortar business owner. Just before the world shut down, I was positioned for another location expansion and life was grand!

But in the last year (plus), I’ve had to pivot, twirl, and dance to find my way back!

Smartify Media Joins the Fitness Business Association as a Sponsor

Tuesday, October 12, 2021

(MINNEAPOLIS, MN, October 12, 2021) – The Fitness Business Association (FBA) today announced that Smartify Media, creator of a digital media revenue platform for retail locations, has joined its sponsorship ranks to provide fitness locations with an unprecedented recurring revenue-generating opportunity through programmatic advertising activation on digital displays in storefront windows.

Smartify’s Digital Storefront Display, developed in partnership with Samsung Corporation and powered by Smartify’s Media Management Platform, is a two-sided display that delivers custom content for in-store and street-side audiences, as well as revenue-generating advertising content fed from curated national and local campaigns for a wide range of iconic brands including the NBA, Zillow, Discover, UBER, Starbucks, Target, iRobot, ESPN, Procter & Gamble, and more.

Looking for a Software to Run Your Fitness Business? Here’s Your 5-Point Checklist

Thursday, October 7, 2021

As a fitness business owner, you’re expected to do it all. Juggling sales and marketing with staffing and management, plus other day-to-day tasks—the job of an owner never ends.

Fortunately, cloud-based customer relationship management (CRM) platforms have become essential tools for any business, reducing manual work and human error.

Global Fitness Brands and Influencers Come Together to Educate and Inspire at FitNation 2021

Tuesday, October 5, 2021

Amsterdam, October 5, 2021

The annual leading B2B event for the fitness industry, FitNation, is to return on October 29th, 2-6pm CET (8am-12pm ET). With a focus on technology and innovation, it is set to be the largest one yet and will follow the same virtual format from last year.

In total, 1,200 fitness owners, operators and entrepreneurs are expected to come together to share invaluable insights, experiences, and ideas, providing an ideal opportunity for attendees to learn, network, and be inspired. It comes at a crucial moment following the recent evolution of the fitness industry, as more and more fitness businesses have looked to use technology to blend physical and digital and provide more hybrid, holistic health, and fitness experiences.

Cleanz Wipes Becomes FBA Sponsor

Friday, October 1, 2021

(MINNEAPOLIS, MN, October 1, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Cleanz Wipes to its sponsorship ranks to help ensure the cleanest, safest workout environment for fitness businesses of all types.

Cleanz Eco Wipes are made from highly sustainable and biodegradable bamboo, effectively killing the COVID virus, bacteria, and germs without harming fitness equipment and upholstery. Bamboo releases more oxygen into the atmosphere, absorbs more carbon dioxide compared to other plants, and is 100% biodegradable.

Technology as the Great Equalizer for Fitness

Friday, September 24, 2021

The increasing adoption of fitness technology by gyms, fitness studios and trainers, and the provision of a hybrid offering that seamlessly blends the physical and the digital, is enabling an important development for health and wellness. It is democratizing fitness.

Technology is making the fitness industry more accessible than ever before by breaking down the barriers that had previously impacted those who, for whatever reason, were not heading to a gym or using a personal trainer.

How Flexible-Minded Fitness Businesses Win

Thursday, September 23, 2021

COVID-19 changed the fitness business landscape by forcing gym and studio owners to offer creative new alternatives to keep their businesses afloat. Between 2020 and 2021, all fitness businesses have had to reconfigure their plans to adapt to a flexible mindset and adjust to a hybrid service model.

According to McKinsey, the pandemic gave fitness providers the opportunity to “reexamine their value proposition, pilot new pricing strategies, and expand their offerings across both in-gym and at-home ecosystems.

SUCCEED! Continues to Impress!

Thursday, September 23, 2021

(MINNEAPOLIS, MN, September 23, 2021) – The Fitness Business Association (FBA) – formerly the Association of Fitness Studios (AFS) - announced today that its FBA-branded SUCCEED! Virtual Conference & Expo (August 26-28) exceeded expectations, continuing to deliver cutting edge education and business interactivity to the fitness industry.

Building on the incredible successes of its two 2020 events, and it’s March 2021 virtual conference, SUCCEED!’s four virtual events have now delivered nearly 18,000 registrants for online learning to enhance the fitness business profitability of its audience.

Grow Your Fitness Studio with Text Message Marketing

Wednesday, September 15, 2021

In today’s world, clients expect direct, real-time communication with your fitness business, and texting—or SMS (short message service)—is the fastest way to reach them. Not everyone answers their phone or reads an email right away, but you’re likely to grab your client’s attention with a simple text message.

In fact, with open rates as high as 98%, two-way text message marketing ensures your messages are being read, resulting in more growth through sales, improved retention numbers, and a better overall client experience.