Fitness Business Blog

Your comprehensive annual inspection should also include a complete equipment inventory. After you identify and remove the items that need to be replaced, record a count of what is left and determine the equipment type and quantity for replenishment. 

As we round out 2021 in our fitness studio businesses, perhaps you’ve taken time for necessary reflection as I have. I was mandated to shut the doors on my brick and mortars in March of 2020.

Who would have thought we’d be still digging out, all these months later? Upon re-opening in the summer of 2020, it was an uphill climb at every turn. Although my business “pivots” proved to be fruitful, how I operate my brick and mortar each day continues to be a new world, in uncharted territory.

Most fitness business operators are still marketing their services the same way they always have — and the same way every other club operator has — or is highly relying on social media to drive traffic. As the saying goes, the definition of insanity is doing the same thing over and over and expecting a different result. We need to go back to the basics of outreach and implementing guerrilla marketing ideas.