Thursday, January 4, 2018

(OAKLAND, CA, January 2, 2018) – The Association of Fitness Studios (AFS) announced today the release of the “Top 12 Fitness Studio Trends for 2018.” 

To ensure a variety of perspectives, AFS canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2018.  Their responses were compiled and are presented in a 3-page document, attached.

Tuesday, January 2, 2018

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense. It not only hurts kids today but everyone in Illinois will bear the burden of the cost.

Don’t our legislators realize sitting is the new smoking? Physical inactivity is a bigger killer than smoking and statistics show it kills more people that being overweight or obese combined!

Thursday, December 21, 2017

Contrary to popular belief, Marketing is not a four-letter word. I know many of you cringe at the thought of it. You’ve tried it before, spent a little money on it, maybe even a lot and you weren’t successful. You’re incredibly reluctant to invest more time and money into another potentially failed attempt.

Sound familiar? Consider this: If I replace the word Marketing in my opening sentence with Exercising I’d be describing your clients.

Thursday, December 14, 2017

The term gamification has become more popular throughout the fitness industry in the past several years.  The popularity of this term makes sense because wearable fitness trackers, designed to promote the gamification of fitness, were the number one fitness trend in both 2016 and 2017 according to the ACSM Worldwide Survey of Fitness Trends.

Gamification is defined as “the process of adding games or gamelike elements to something (such as a task) so as to encourage participation.” 

Wednesday, December 6, 2017

This time of year for any fitness business owner means many things, but specifically - new year's resolutionists and tax season. As you embark on growing your business there are still some tax saving strategies you can consider. 

In this post, I'll be outlining what you need to gather for contractor and vendor payments as well as tips on how to make this tax season easy!

Tuesday, December 5, 2017

At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.

These groups, such as AFS, by their very nature are formed to provide a collective and compelling voice to drive industry growth, insulate it from damaging public policy, and promote the industry’s value to the public at large.

Thursday, November 30, 2017

In my last post, I tackled the topic of important items to think about before jumping into a business partnership. This month, I will offer thoughts to consider if you have now agreed to set up the terms of a successful partnership.

And while this list could be as long as a book, I have narrowed it down to 5 simple tips to stimulate good conversation between you and your partner!

Sunday, November 26, 2017

Recognition and Appreciation.

Sounds like something you’ve heard of before right?  If you’re the leader and you’re not recognizing and appreciating your team on a regular basis, no bueno.  This is your job one of the best ways to help lead them to greatness.

If you are recognizing and appreciating your team, kudos to you!  Although my guess is you may have been doing it wrong and that’s what this article is all about.

Friday, November 17, 2017

The mindful movement revolution has dawned upon the world of fitness. Mind-body exercise is a multi-billion dollar industry with Pilates and yoga alone accounting for $10 billion annually, according to a recent study from IBISWorld.

With explosive, yet steady growth, is your fitness studio prepared to capitalize on this segment of exercise enthusiasts? Adding mind-body programming to an existing studio is an inexpensive way to increase revenue, strengthen member retention, and attract new clients.

Sunday, November 12, 2017

A special thank you is in order for all those at Athletic Business for reaching out and providing me and AFS the opportunity to come and present at the AB Show this past weekend.  With over 130 seminars, 250+ exhibitors, and nearly 3000 attendees, I was again honored to be one of 140 speakers to present. 

To be honest, didn't know what to expect from the audience.