Friday, May 7, 2021

It’s probably fair to say that we have never appreciated our open spaces more than over the past year, due to the restrictions caused by COVID-19. With so much time being spent in our homes, heading to the park for example for a walk or a run has been incredibly beneficial for us mentally and physically.

And as social restrictions have gradually started to lift, the great outdoors has become important for a further reason - it has provided a place for us to workout

Thursday, May 6, 2021

(MINNEAPOLIS, MN, VANCOUVER, BC, May 6, 2021) – The Fitness Business Association (FBA) today proudly announces and welcomes the addition of Trainerize to its sponsorship ranks.

With Trainerize, fitness business operators can take members and clients online with workouts, on-demand classes, in-app messaging, progress tracking, group training and more! Trainerize engages and inspires your community with virtual access to your studio, extending the member experience far beyond  your gym doors.

Wednesday, April 28, 2021

Typically, the summer months are low traffic zones for gyms and fitness studios. However, this summer is shaping up to be one of the busiest ever for health clubs. Why? Because now, a little over one year since the COVID-19 pandemic began, the vast majority of gyms and studios in the US are returning to full operations.

Tuesday, April 20, 2021

How to make data-driven decisions to drive your fitness business forward. The fear of failure can paralyze business owners from making changes needed to grow their bottom line. Fortunately, we have access to more data than ever before, which helps us uncover trends, identify growth opportunities, and navigate major business decisions.

Saturday, April 17, 2021

Restrictions of the past year have forced fitness studios all over the world to embrace digitalization in order to develop a ‘hybrid’ model that seamlessly blends in-person and remote training opportunities.

Rob Lander, CEO Fisikal, expert in digital business solutions highlights some of the key benefits of going hybrid to complete the in-studio offering.  

Wednesday, April 14, 2021

Who would have thought this time last year that working out from your home would become so normal? And that your phone, laptop, or TV would become vital not just for watching your favorite shows but for your physical and mental wellness?

The dramatic transformation of the health and fitness industry in this period is matched only by the many people - from gym regulars to those taking up different fitness activities for the first time - who effortlessly moved with these sudden changes.

Thursday, April 8, 2021

We were all reminded last year that so many factors are out of our control in business. And hopefully, we were also reminded that there are ways to mitigate some of those factors so that we can weather the storm...or pandemic.

One of the most important parts of managing a business is making sure there is enough cash to keep the business going.

Tuesday, March 30, 2021

As fitness studios navigate the road back to business, there will still be restrictions that have to be considered in order to survive and thrive in the "new normal."

Here, we talk to Rob Lander, CEO Fisikal about how the right digital solution can help you get back to business stronger than ever.

Thursday, March 25, 2021

There’s a good chance that you’ve seen competitor brands using video marketing and that you’ve heard it’s the next big thing. You may, however, not be sure if it really is a viable option for your fitness business.

If this sounds like you, keep reading.

Tuesday, March 23, 2021

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns.

This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise.