Tuesday, October 8, 2019

Most gyms and studios don’t have a huge marketing budget. So how can owners optimize their marketing campaigns to get the most value from the budget they do have?

Whether you’re a small, single-site studio or one site of a larger national franchise, the key is local SEO or search engine optimization.

Saturday, October 5, 2019

Each new fitness client is a chance to establish a long-time valuable customer. Boost membership sales and retention by making their first visit memorable!

Sunday, September 29, 2019

Independent fitness studios are no different than any other businesses - in at least one important way.  They are always looking for new ways to create revenue, and preferably ones that do not cost a lot to implement. 

So we have compiled a list of ways you can add revenue to your studio without a lot of investment.

Tuesday, September 24, 2019

Fitness studios need content to distinguish themselves, engage prospects, and retain clients.

You get that. But you might be confused about exactly what kinds of content you need to stay competitive in today’s competitive marketplace. Podcasts? IGTV? Self-published books? Your own show on Netflix?

Friday, September 20, 2019

When I first stepped off a flying trapeze platform at San Francisco’s Circus Center in 2001, I had no idea where that leap of faith would take me.  I’ve now created a hybrid circus-inspired fitness concept (Cirque-It Fitness), co-invented and patented a trapeze bar, and educated dozens of fitness professionals across the country.

Looking back, I see the flying trapeze taught me lessons that have helped to propel me forward.

Wednesday, September 4, 2019

Happy clients mean more sales, more referrals, and more revenue. For that reason, every aspect of your business should revolve around your clients. Here are five steps you can start taking right now to create a superior client experience at your gym.

Friday, August 23, 2019

In the fitness industry, retention is far more powerful than acquisition! Learn how longtime clients can be the key to a successful business.

Saturday, August 17, 2019

FitGrid’s data-driven KPI reports provide insight on where your fitness studio is excelling - and where it needs to improve to up retention and profit.

Tuesday, August 13, 2019

Thank you to the team at the Cleveland County Family YMCA for taking the time to answer some questions from AFS!

In this featured spot, they share insight on how working with Precor helped expand their reach and become part of the new fitness studio movement. 

Monday, August 5, 2019

We are a society of vanity who puts a lot of weight (pun intended) into how much people weigh.  As leaders in the fitness community, it is our role to change that conversation.

Stating the obvious, bodyweight is the sum of all parts and includes water, fat, lean tissue, tendons, organs, etc. When your client steps on the scale, it isn’t only measuring fat.