Wednesday, September 1, 2021

In the last two years, the Covid-19 Pandemic has impacted virtually every aspect of America’s culture. The fitness industry is no exception. In fact, COVID-19 had a monumental effect on the way fitness clubs do business. I use the term “virtually” because that is one of the areas most affected, the virtual presentation of a fitness club’s programs.

Most of the clubs I know of have started using ZOOM and other online streaming services to present individual personal training, classes, lectures, and other programs that used to be done in-house.

Thursday, August 26, 2021

The number most business owners focus on when determining their success (or lack thereof) is revenue. And while increasing revenue is a good goal, it’s not always the one where you should focus.

Why not? Well, revenue isn’t a great determinant of the health of a business. You could be bringing in $250k in revenue but have an overhead of $245k, leaving just a sliver of your revenue for profit. And taxes? You haven’t even thought about the implications of taxes yet. That’s not a very healthy business.

Thursday, August 19, 2021

(MINNEAPOLIS, MN, Lehi, UT, August 19, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Podium to its sponsorship ranks to provide studio and club businesses everything they need to win.

Podium was founded in 2014 as a way for local businesses to more easily gather online reviews from their customers just by sending a simple text. Since then, the platform has grown to include Web chat, Feedback, Team chat, Campaigns (SMS Advertising), and Payments—every essential business interaction powered by messaging. 

Wednesday, August 11, 2021

Reflecting on performance progress is as important as setting performance goals. Without reflection, it’s very difficult for a client to understand and track the return on their training effort, an important component of motivation and maintaining an exercise habit.

Fisikal has incorporated workout-tracking into the DNA of its functionality, creating an accurate record of all workouts, complete with details of prescribed variables such as repetitions, resistance, and duration.

Monday, July 26, 2021

(MINNEAPOLIS, MN, New York, NY, July 26, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Talent Hack to its most prestigious Platinum sponsorship tier – the level of engagement selected by companies that are “all in” to serving the FBA and entire fitness Community.

Launched in 2019, by tech wellness entrepreneur, Alexandra Bonetti, Talent Hack is a tech platform that exists to propel enterprising professionals forward in their wellness career: from tools and resources to build and scale their businesses to access the best job opportunities in the fitness and wellness space.

Friday, July 23, 2021

Everyone, no matter their job or industry, deserves to make a living wage. As a business owner, however, the lines may get a little blurred. You’re straddling the need to invest in your business and your team and sometimes paying yourself isn’t the highest priority.

We’d like to change that narrative.

Saturday, July 17, 2021

The past 15 months have been challenging to say the least; however, in some aspects the pandemic has become a catalyst for positive change. And for many, it seems that change is making physical and mental health and wellbeing a higher priority.

If Americans continue to explore new ways to activate or maintain healthy lifestyles, we are only six months away from what could be the biggest January ‘New Year’s resolution return’ to gyms on record. The time is NOW to update a space for fitness activity.

Tuesday, July 13, 2021

(MINNEAPOLIS, MN, DENVER, CO, July 13, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of ClubWise to its sponsorship ranks at the most prestigious Platinum tier – the level of engagement reserved for companies fully dedicated to serving the FBA and entire fitness Community. 

Founded in 2001 by former club owner and entrepreneur Julian Matthews, ClubWise was created with a clear mission: to create a club management solution that sets fitness clubs up for success, by providing everything they need in one simple to use solution.

Tuesday, July 6, 2021

Today I’d like to touch briefly on something that I feel is of the utmost importance for those in the strength/health/fitness business to understand. There is superman ability lurking underneath the skin of every human being walking the face of the planet right now.

Strength and its facilitation and acquisition are not as well understood as you might believe.

Thursday, July 1, 2021

(MINNEAPOLIS, MN, June 30, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Leadpages to its sponsorship ranks to help improve studio and club marketing results with an exciting, proven program.

Founded in 2012, Leadpages solves an industry-wide problem: how can the average, non-techie business owner take control of their online marketing, while using best practices to generate more business? Leadpages helps fitness businesses look great online and feel proud of their website.