Emma Excell, COO Fisikal, digital experts in business management solutions, lays down the facts and top tips for digitalization success.
Fitness Business Blog
Thursday, December 23, 2021
Even before the pandemic rocked our lives, video has been one of the leading marketing trends for some time. The difference now is that video is weaved into how most fitness businesses offer their services, with live-streamed classes and video recordings.
Tuesday, December 21, 2021
Your comprehensive annual inspection should also include a complete equipment inventory. After you identify and remove the items that need to be replaced, record a count of what is left and determine the equipment type and quantity for replenishment.
Monday, December 20, 2021
Technology is more than just a band-aid to the fitness industry, helping to protect and hold it together during this challenging period.
I believe it has in fact become a crucial part of the foundations of health and fitness, supporting businesses and enabling them to deliver better services and grow their bottom-line.
Monday, December 13, 2021
As we round out 2021 in our fitness studio businesses, perhaps you’ve taken time for necessary reflection as I have. I was mandated to shut the doors on my brick and mortars in March of 2020.
Who would have thought we’d be still digging out, all these months later? Upon re-opening in the summer of 2020, it was an uphill climb at every turn. Although my business “pivots” proved to be fruitful, how I operate my brick and mortar each day continues to be a new world, in uncharted territory.
Wednesday, December 8, 2021
Member engagement is and always will be one of the most critical missions of any fitness business. It’s not simply the training, the class format, or “the system” that keeps our clients coming back, it’s the relationship we build with each individual and the connections between them that they enjoy together.
Tuesday, December 7, 2021
Most fitness business operators are still marketing their services the same way they always have — and the same way every other club operator has — or is highly relying on social media to drive traffic. As the saying goes, the definition of insanity is doing the same thing over and over and expecting a different result. We need to go back to the basics of outreach and implementing guerrilla marketing ideas.
Tuesday, November 30, 2021
Amsterdam, November 29, 2021
The short and long-term success of the fitness industry is dependent on fitness businesses providing more personalized and localized experiences for their customers, according to leading fitness industry brands and influencers speaking at FitNation 2021.
Tuesday, November 23, 2021
One of the best things about using Profit First in your business, aside from the peace of mind in knowing the money you need is there when you need it, is quarterly profit distribution time. Once a quarter, you get to dig into your Profit bank account and take a portion of it--half, if you’re following Profit First carefully--and distribute it to yourself.
The amount in your Profit account will fluctuate from quarter to quarter based on your business’s revenue for that quarter, but you should always set aside the same percentage.
Tuesday, November 23, 2021
(MINNEAPOLIS, MN, November 22, 2021) – The Fitness Business Association (FBA) today announced the success of its 1st ever SUCCEED! Innovation & Solutions Summit held on Friday, November 12.
Billed as a virtual event where technology and business solutions take center stage, the summit generated nearly 2,500 registrants and subsequent page views combined as attendees were eager to take in the sessions.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.