Tuesday, October 5, 2021

Amsterdam, October 5, 2021

The annual leading B2B event for the fitness industry, FitNation, is to return on October 29th, 2-6pm CET (8am-12pm ET). With a focus on technology and innovation, it is set to be the largest one yet and will follow the same virtual format from last year. 

In total, 1,200 fitness owners, operators and entrepreneurs are expected to come together to share invaluable insights, experiences, and ideas, providing an ideal opportunity for attendees to learn, network, and be inspired. It comes at a crucial moment following the recent evolution of the fitness industry, as more and more fitness businesses have looked to use technology to blend physical and digital and provide more hybrid, holistic health, and fitness experiences. 

Friday, October 1, 2021

(MINNEAPOLIS, MN, October 1, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Cleanz Wipes to its sponsorship ranks to help ensure the cleanest, safest workout environment for fitness businesses of all types.

Cleanz Eco Wipes are made from highly sustainable and biodegradable bamboo, effectively killing the COVID virus, bacteria, and germs without harming fitness equipment and upholstery. Bamboo releases more oxygen into  the atmosphere, absorbs more carbon dioxide compared to other plants, and is 100% biodegradable.

Friday, September 24, 2021

The increasing adoption of fitness technology by gyms, fitness studios and trainers, and the provision of a hybrid offering that seamlessly blends the physical and the digital, is enabling an important development for health and wellness. It is democratizing fitness.

Technology is making the fitness industry more accessible than ever before by breaking down the barriers that had previously impacted those who, for whatever reason, were not heading to a gym or using a personal trainer.

Thursday, September 23, 2021

COVID-19 changed the fitness business landscape by forcing gym and studio owners to offer creative new alternatives to keep their businesses afloat. Between 2020 and 2021, all fitness businesses have had to reconfigure their plans to adapt to a flexible mindset and adjust to a hybrid service model.

According to McKinsey, the pandemic gave fitness providers the opportunity to “reexamine their value proposition, pilot new pricing strategies, and expand their offerings across both in-gym and at-home ecosystems.

Thursday, September 23, 2021

(MINNEAPOLIS, MN, September 23, 2021) – The Fitness Business Association (FBA) – formerly the Association of Fitness Studios (AFS) - announced today that its FBA-branded SUCCEED! Virtual Conference & Expo (August 26-28) exceeded expectations, continuing to deliver cutting edge education and business interactivity to the fitness industry.

Building on the incredible successes of its two 2020 events, and it’s March 2021 virtual conference, SUCCEED!’s four virtual events have now delivered nearly 18,000 registrants for online learning to enhance the fitness business profitability of its audience.

Wednesday, September 15, 2021

In today’s world, clients expect direct, real-time communication with your fitness business, and texting—or SMS (short message service)—is the fastest way to reach them. Not everyone answers their phone or reads an email right away, but you’re likely to grab your client’s attention with a simple text message.

In fact, with open rates as high as 98%, two-way text message marketing ensures your messages are being read, resulting in more growth through sales, improved retention numbers, and a better overall client experience.

Tuesday, September 14, 2021

When you're ready to expand your gym or fitness business, taking it online is a tempting proposition. Hosting an online fitness program can seem like a huge challenge, but it's not as complicated as it might sound. We've broken down the process into 4 steps that'll get your fitness videos online and your community generating income.

Here's what you need to do.

Friday, September 10, 2021

LEHI, Utah, Aug. 10, 2021 /PRNewswire/ -- Podium, the leading communication and payments platform for local businesses, has been named to the Forbes 2021 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. Marking its third year on the list, Podium previously received the honor in 2018 and 2020.

Wednesday, September 1, 2021

In the last two years, the Covid-19 Pandemic has impacted virtually every aspect of America’s culture. The fitness industry is no exception. In fact, COVID-19 had a monumental effect on the way fitness clubs do business. I use the term “virtually” because that is one of the areas most affected, the virtual presentation of a fitness club’s programs.

Most of the clubs I know of have started using ZOOM and other online streaming services to present individual personal training, classes, lectures, and other programs that used to be done in-house.

Thursday, August 26, 2021

The number most business owners focus on when determining their success (or lack thereof) is revenue. And while increasing revenue is a good goal, it’s not always the one where you should focus.

Why not? Well, revenue isn’t a great determinant of the health of a business. You could be bringing in $250k in revenue but have an overhead of $245k, leaving just a sliver of your revenue for profit. And taxes? You haven’t even thought about the implications of taxes yet. That’s not a very healthy business.