Thursday, May 12, 2022

(MINNEAPOLIS, MN, May 12, 2022) –The Fitness Business Association (FBA) today announced that Market Muscles has become the latest sponsor to the FBA's ever-growing list of partnership companies.

Taking what can be complex and making it simple, the Market Muscles websites and marketing tools have been built with one purpose in mind: to help you attract and enroll more members to your martial arts or fitness facility.

Tuesday, May 10, 2022

In my last few articles, I have been focusing on the Hybrid approach to doing your Fitness Business. And I’m not going to let go of the topic. Currently, the industry is offering not only Zoom and Live Stream Technology, but there are dozens of apps your clients can download to their phone or device that will help them in their fitness journey.

And inside this new move to Hybrid, it’s no surprise that technology is increasingly finding a place within people’s fitness routines.

Friday, May 6, 2022

Inflation has risen worldwide and there is no escaping it. It hit 8.5% in the United States last month alone with fuel and energy prices making the highest impact on households.

In simple words, inflation means you have to spend more to get the same. This means if you are an independent fitness provider pricing your fitness services for inflation is very important for your business to either thrive, survive or crash.

Monday, May 2, 2022

In this digitally driven age, it’s essential that every fitness business has the right digital match, the right software solution to help them stay connected with members, in or outside of the physical four walls of a facility, whilst also having operational visibility over business KPIs and access to key information delivered in real-time.

Friday, April 29, 2022

Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.  

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

Wednesday, April 20, 2022

I speak to a lot of trainers who feel pressure to be everywhere and do everything. Everyone is strapped for time, and perhaps more importantly, low on energy.

Social media is the biggest example—or cause—of this problem. Trainers see other trainers with six-figure Instagram followings and think they need to build the same to be successful. So they hire professional photographers. They become one-person production crews. They spend hours writing clever captions.

Wednesday, April 13, 2022

Digitization has opened up unprecedented opportunities in many sectors. More than ever before, we are demanding quick and accessible services that provide experiences tailored to our individual preferences. When opening an app, for example, we expect to receive things such as customized offers and notifications based on our behavior.

And this is exactly what is happening in the fitness industry - where digitization has moved from a ‘nice-to-have’ to a core component of the customer offering.

Thursday, April 7, 2022

Every decade has a workout trend that defines it. The 90s were all about the VHS workout. Road races surged in popularity in the aughts. And the 2010s are known for the boutique studio boom. The 2020s will be defined by hybrid fitness.

You’ve heard of hybrid fitness, but here’s the official definition, so we’re all on the same page: Hybrid fitness is a mix of traditional in-person workouts, like those done at a gym or fitness studio, and virtual sessions.

Monday, April 4, 2022

Delivered well, group exercise can become the beating heart of any fitness offer, bringing together like-minded people into a loyal community. But, the experience does not start and end in the studio, it starts with the booking process and ends when the member exits the building.

As a result, the whole process needs to ooze fluidity.

Monday, March 28, 2022

One of the areas that is critical to stay on top of in your club is failed payments, otherwise known as overdue payments. Late payment disrupts cash flow. Cash flow is the lifeblood of any business. Without cash flow, your business will crumble.

It may seem unimportant for a small invoice to go unpaid. But, imagine a situation where this number keeps growing.