Fitness Business Blog

IRL Experiences: 6 Areas of Your Fitness Business to Focus On

Monday, July 25, 2022

Now that people are returning in droves to their local facilities (for IRL "in real life" experiences), the New York Times reports that gym traffic is back to over 80% of the pre-lockdown levels, according to a survey by Jeffries, the financial services company.

Well, maybe that percentage may be a little high and it may not be actual droves, BUT... I would put it at around 60% since other surveys report that while 40% of former users canceled their memberships and won’t be going back, the remaining 60% will.

Why Safe Handling of Customer Data is a Must for Every Fitness Entrepreneur

Thursday, July 21, 2022

The last couple of years have shown the many benefits digitalization can bring to fitness entrepreneurs and how intelligent use of collected data can provide unprecedented opportunities for personalization.

Customer data that trainers and clubs receive via apps and wearables provide an abundance of information.

Going Digital, Getting Personal - Virtuagym Study Shows Importance of Fitness Apps and Personalization in the Fitness Industry

Thursday, July 21, 2022

13 July 2022, Amsterdam, Netherlands

A new 2022 global customer survey from Virtuagym, the leading fitness technology provider, has found that a majority of clubs, studios and trainers (94%) are now using mobile apps as core components of their fitness businesses.

5 Ways to Boost Your Fitness Business Revenue by Digitalizing Personal Training

Monday, July 11, 2022

Personal Trainers are at the forefront of many fitness businesses, connecting directly with members on a daily basis.

A digitized personal training solution can add additional revenue and marketing streams, improve data collection, increase engagement, and target member communication.

2 Simple Things Fitness Coaches Can Do to Drastically Improve Their Voice Longevity

Thursday, July 7, 2022

Ahhhh rest: what a magical four-letter word. With “self-care rituals” being the buzziest of wellness buzzwords the past few years, many have leaned-in, to various degrees, to the idea of mentally re-setting in order to create more rest in their lives.

The Calm meditation app alone saw 100 million downloads worldwide as of August 31, 2021.

EGYM Announces Integration with Software Provider Fisikal

Saturday, July 2, 2022

Munich/London, May 4, 2022

EGYM has announced an integration with a leading UK-based software company, Fisikal, to enhance the capabilities to serve the needs of enterprise customers running multi-site operations.

Fisikal is an enterprise solution, providing operators total visibility and control over their entire business. Business performance can be monitored in real-time at a club, cluster, or enterprise level.

Smartify Media Launches Small Business Revenue+

Thursday, June 16, 2022

Vienna, VA, June 15, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced the launch of Small Business Revenue+, a program that enables any business with store windows - from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring revenue stream from digital advertising – at no cost to them and with no management time required.

3 Essential Member Engagement Tips in the Post-COVID World

Thursday, June 16, 2022

This June marks two full years that my brick-and-mortar has been operating in COVID times. We are situated in a highly COVID-sensitive area of the country, in addition to being in a very transient neighborhood. I’ve had to be nimble in my member retention strategies.

3 Ways to Ensure to Ensure Your Class Programming and Vocal Delivery Complement One Another

Wednesday, June 15, 2022

When we as group fitness instructors or personal trainers are leading either a room of members in class or a one-on-one client in a private session, for a positive desired outcome there must be conviction in our voices when stating what to do.

Personalizing the Fitness Experience for Member and Trainer