Given the circumstances due to COVID, many gyms have elected to try and pivot their business model to online training only.
While I understand the appeal to do this, I’ve been advising my consulting clients to stick with the in-person training model and use online training to enhance their current services.
In any fitness business, the team plays a vital role and is often the difference between success and failure. If the team flourishes, so too does the business.
As a result, it is critical that facility owners and operators invest in the team, providing valued education and training that supports each individual’s CPD (Continuing Professional Development).
The pandemic has transformed life as we know it, and our daily routines will never be the same. Most of us now work from home, which has led to an uptick in screen time while physical activity has gone down. The fitness industry needed to level up, making a hybrid business model—a combination of online and in-person services—the new name of the game.
When done right though, it will only add to your recurring revenue streams.
Once you've taken the leap and decided to launch your online fitness program, you need to decide how to price your membership. There's a lot to think about, such as, who you're selling your fitness program to, the revenue streams you'll be using, your launch plans, and how you're going to scale your business.
We're here to walk you through all these factors so you can choose the right price-point for your online exercise classes.
It’s uncomfortable to discuss the reality of pain as it applies to attaining success.
This is because from an early age most of us grew up on the Hollywood created notion that life is all rainbows and unicorns and if you just put in some effort for a while, like maybe the length of time it takes to watch an inspirational feature film, you’ll be entitled (if not destined) to succeed in all your hopes and dreams. Yeah, good luck with that.
12th October 2021, Amsterdam, Netherlands: Virtuagym, a global provider of fitness technology for coaching, member engagement, and club management, has today launched its exciting new integrated video workout platform.
The feature allows Virtuagym customers to create their own workout libraries in the Virtuagym portal and make them available for fitness clients in their own customizable club mobile app. They can also be streamed to TVs via Chromecast and Apple TV, to provide a full-screen experience.
Here in the (nearly) post-COVID era, it is noticeable just how many brick and mortar studios didn’t make it. For those that have survived, it’s possibly a long road ahead to full recovery. To be honest, it was some scary times to be a brick-and-mortar business owner. Just before the world shut down, I was positioned for another location expansion and life was grand!
But in the last year (plus), I’ve had to pivot, twirl, and dance to find my way back!
(MINNEAPOLIS, MN, October 12, 2021) – The Fitness Business Association (FBA) today announced that Smartify Media, creator of a digital media revenue platform for retail locations, has joined its sponsorship ranks to provide fitness locations with an unprecedented recurring revenue-generating opportunity through programmatic advertising activation on digital displays in storefront windows.
Smartify’s Digital Storefront Display, developed in partnership with Samsung Corporation and powered by Smartify’s Media Management Platform, is a two-sided display that delivers custom content for in-store and street-side audiences, as well as revenue-generating advertising content fed from curated national and local campaigns for a wide range of iconic brands including the NBA, Zillow, Discover, UBER, Starbucks, Target, iRobot, ESPN, Procter & Gamble, and more.
As a fitness business owner, you’re expected to do it all. Juggling sales and marketing with staffing and management, plus other day-to-day tasks—the job of an owner never ends.
Fortunately, cloud-based customer relationship management (CRM) platforms have become essential tools for any business, reducing manual work and human error.
Amsterdam, October 5, 2021
The annual leading B2B event for the fitness industry, FitNation, is to return on October 29th, 2-6pm CET (8am-12pm ET). With a focus on technology and innovation, it is set to be the largest one yet and will follow the same virtual format from last year.
In total, 1,200 fitness owners, operators and entrepreneurs are expected to come together to share invaluable insights, experiences, and ideas, providing an ideal opportunity for attendees to learn, network, and be inspired. It comes at a crucial moment following the recent evolution of the fitness industry, as more and more fitness businesses have looked to use technology to blend physical and digital and provide more hybrid, holistic health, and fitness experiences.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.