Wednesday, July 5, 2017

There a variety of measurements that studio owners can and do use as indicators of success and, surprisingly, some might not be typical key performance indicators (KPIs).  Nevertheless, let’s start with one that’s tried and true.

Average Retention Rates

Traditionally, the fitness facility industry has suffered mightily with Retention hovering in the mid-60% range with several old adages playing out...

Wednesday, June 28, 2017

You tell your prospects and clients that having a personal trainer will speed up their progress, get them better results and make achieving their goals easier.

The success of your studio depends on your ability to attract clients and then deliver the results they want.  Being an excellent coach or personal trainer is what helps you do that extremely well.

Thursday, June 22, 2017

Convention wisdom says that fitness professionals hate sales.  They’re in the training business because they are about people, want to help society, and make an impact in their clients' lives.  If that’s you, if you hate sales, then you either have to figure it out, or try another career, because no business can survive very long without sales.

Some of the best sales people approach sales from a different point of view.  Too often those apprehensive about selling feel as if they're "convincing" someone of something.

Wednesday, June 14, 2017

The summer months can be tough on a fitness business.  Clients are traveling or have extra commitments with their kids home for the summer, and we do not see them in our classes as often as we  - and they - would like.

A “summer success” strategy will help your clients plan ahead, and your credibility will be enhanced when you provide specific tips for them to maintain fitness over the summer months (even when they aren’t training with you).

Thursday, June 8, 2017

For many studios, growth opportunities exist to offer workplace wellness in their surrounding community. 

If this is something you are thinking about, you may be wondering, "How do I get started?"  In this post, I will take you through the steps to follow to determine if this is right for you.

Wednesday, May 31, 2017

A huge thank you is in order to everyone at the NSCA for going above and beyond to put on an amazing event that was the Ignite Your Personal Training Business Summit. Held at the NSCA headquarters in Colorado Springs, I was honored to be asked to speak.  

With a jam packed room of highly attentive attendees, NSCA pulled out all the stops and called in some of the brightest minds in the industry including, Shannon Fable, Joe Drake, Pat Rigsby, Robert Linkul, Lindsay Vastola and myself.  

Friday, May 26, 2017

So, you got a website!  Great!  Now what? Your phone isn’t ringing, no one is filling out your contact form, your business isn’t growing. 

But you did what you were supposed to, you made a website, what’s wrong? You can’t expect to build a website and, “poof” your business explodes!  The Internet doesn’t work like that.  Before your business can grow, you need more people to come to your site.

Friday, May 19, 2017

Ever heard a fitness pro say, “This 30-minute workout will leave you burning more calories for the rest of the day!?” Does this sound too good to be true?

The concept this fitness professional is getting at is excess post-exercise oxygen consumption (EPOC), also sometimes referred to as the exercise “afterburn.” It has been described as a major player in weight management and weight loss, as well as a benefit of high-intensity exercise.

Tuesday, May 9, 2017

Whether you oversee a Group Fitness Department at a full-service gym or you own your own boutique fitness studio, keeping your offerings and environment fresh and exciting is crucial to your long-term success. “We are constantly asking people to change their bodies and their mindsets, but if we don’t change—the class formats, the environment, the way we cue—our members will get bored,” says Marydawn Taggart, owner of Maddog 5/1 Fitness Studio in St. Joseph, Michigan.

Now in their 6th year of business, we interviewed Marydawn to learn how she keeps members coming back and her biggest lessons learned in the past five years as a boutique studio owner.

Friday, May 5, 2017

Being able to connect with your clients in a way that builds trust and safety are two main ingredients to a long-lasting and successful relationship.  

Whether you own your own studio, are an independent contractor or are working in a health club/gym setting, the tips shared below by Dan Duran from PTA Global are essential learning techniques.