Fitness Business Blog

Grow Your Fitness Studio with Text Message Marketing

Wednesday, September 15, 2021

In today’s world, clients expect direct, real-time communication with your fitness business, and texting—or SMS (short message service)—is the fastest way to reach them. Not everyone answers their phone or reads an email right away, but you’re likely to grab your client’s attention with a simple text message.

In fact, with open rates as high as 98%, two-way text message marketing ensures your messages are being read, resulting in more growth through sales, improved retention numbers, and a better overall client experience.

How to Create an Online Fitness Program

Tuesday, September 14, 2021

When you're ready to expand your gym or fitness business, taking it online is a tempting proposition. Hosting an online fitness program can seem like a huge challenge, but it's not as complicated as it might sound. We've broken down the process into 4 steps that'll get your fitness videos online and your community generating income.

Here's what you need to do.

FBA Sponsor Podium Named To The Forbes Cloud 100 For Third Time

Friday, September 10, 2021

LEHI, Utah, Aug. 10, 2021 /PRNewswire/ -- Podium, the leading communication and payments platform for local businesses, has been named to the Forbes 2021 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. Marking its third year on the list, Podium previously received the honor in 2018 and 2020.

What to Know When Tele-Fitness Meets Tele-Health

Wednesday, September 1, 2021

In the last two years, the Covid-19 Pandemic has impacted virtually every aspect of America’s culture. The fitness industry is no exception. In fact, COVID-19 had a monumental effect on the way fitness clubs do business. I use the term “virtually” because that is one of the areas most affected, the virtual presentation of a fitness club’s programs.

Most of the clubs I know of have started using ZOOM and other online streaming services to present individual personal training, classes, lectures, and other programs that used to be done in-house.

4 Ways to Increase the Profits of Your Fitness Business

Thursday, August 26, 2021

The number most business owners focus on when determining their success (or lack thereof) is revenue. And while increasing revenue is a good goal, it’s not always the one where you should focus.

Why not? Well, revenue isn’t a great determinant of the health of a business. You could be bringing in $250k in revenue but have an overhead of $245k, leaving just a sliver of your revenue for profit. And taxes? You haven’t even thought about the implications of taxes yet. That’s not a very healthy business.

Podium Becomes FBA Sponsor; Will Be at SUCCEED!

Thursday, August 19, 2021

(MINNEAPOLIS, MN, Lehi, UT, August 19, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Podium to its sponsorship ranks to provide studio and club businesses everything they need to win.

Podium was founded in 2014 as a way for local businesses to more easily gather online reviews from their customers just by sending a simple text. Since then, the platform has grown to include Web chat, Feedback, Team chat, Campaigns (SMS Advertising), and Payments—every essential business interaction powered by messaging.

Performance Tracking and Why It's Key to Long-Term Client Engagement

Wednesday, August 11, 2021

Reflecting on performance progress is as important as setting performance goals. Without reflection, it’s very difficult for a client to understand and track the return on their training effort, an important component of motivation and maintaining an exercise habit.

Fisikal has incorporated workout-tracking into the DNA of its functionality, creating an accurate record of all workouts, complete with details of prescribed variables such as repetitions, resistance, and duration.

Talent Hack Becomes FBA Sponsor at Highly Prestigious Platinum Tier

Monday, July 26, 2021

(MINNEAPOLIS, MN, New York, NY, July 26, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Talent Hack to its most prestigious Platinum sponsorship tier – the level of engagement selected by companies that are “all in” to serving the FBA and entire fitness Community.

Launched in 2019, by tech wellness entrepreneur, Alexandra Bonetti, Talent Hack is a tech platform that exists to propel enterprising professionals forward in their wellness career: from tools and resources to build and scale their businesses to access the best job opportunities in the fitness and wellness space.

You Deserve a Living Wage: Here's How to Get It

Friday, July 23, 2021

Everyone, no matter their job or industry, deserves to make a living wage. As a business owner, however, the lines may get a little blurred. You’re straddling the need to invest in your business and your team and sometimes paying yourself isn’t the highest priority.

We’d like to change that narrative.

3 Things You Need to Know for Planning or Updating a Fitness Space

Saturday, July 17, 2021

The past 15 months have been challenging to say the least; however, in some aspects the pandemic has become a catalyst for positive change. And for many, it seems that change is making physical and mental health and wellbeing a higher priority.

If Americans continue to explore new ways to activate or maintain healthy lifestyles, we are only six months away from what could be the biggest January ‘New Year’s resolution return’ to gyms on record. The time is NOW to update a space for fitness activity.