Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
In today’s technology-driven, digital society, health club operators, and studios have an opportunity to be more in touch with their members than ever before. Businesses can push the potential of their digital platforms to promote optimal operational efficiencies, deliver enhanced member experience, and encourage 24/7 connectivity.
Robert Linkul, owner of Be STRONGER Fitness, walks us through the steps of accelerated implementation as he moves his programming online for existing clients during the coronavirus crisis.
Thank you to David Matthews for taking the time to answer some questions from AFS!
In this featured spot, David shares some key information about how going green with SportsArt equipment has taken their business to the next level.
Join AFS and Myzone as we offer a brief overview of wearables, the pros, and cons of using wearables along with 4 key takeaways for your business.
Most of us have been to conferences and seen presenters on the convention circuit. Have you ever thought that you may want to break into that aspect of the industry, but did not know how to get the process started?
In this article, I will help you get the ball rolling, give you some insight and pointers, and assist you in determining if you have what it takes.
It might seem like having a studio or gym that has great classes, an outstanding equipment package, and incredible staff is enough to retain, satisfy, and excite members.
The truth? Successfully acquiring and retaining members revolves around three pillars: eating, exercise, and education.
As health and fitness studio operators, retention, acquisition and client engagement are the key issues to running a successful business.
The million-dollar question is, how do we maximize the time and effort put forth toward these for the best outcome.
It’s not easy to come up with creative ways to make more money, so here are five options to consider.
Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.
Thank you to Rachael Blumberg, the Founder / Owner at PLATEFIT for taking the time to answer some questions from AFS!
In this featured spot, Rachael shares how Power Plate and vibration training changed the course of her life.
Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.
As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!
Deciding how to price, what to charge, what to include can be a tough decision.
The biggest mistakes I see studio owners make with their pricing are the following.
In this AFS webinar, Precor will share the importance of recovery, how to integrate recovery into current and new programs and how to leverage recovery to engage members and attract new clients.
In my last article, we discussed how to prepare for your first corporate wellness meeting. To recap, we talked about the 4 key steps:
1. Do your homework
2. Develop a presentation
3. Develop and adhere to an agenda
4. Dress and act professionally
So, you have done your homework, developed a rock-solid presentation, prepared an agenda, you are dressed professionally and now it’s GAME TIME! You are at the corporate campus with a friendly and confident smile, ready to wow your next client! What next?
Have you ever had a new client say this, or something similar?
"I'm not making the progress I thought I would." It usually happens after a month or two and it's at that point that many people simply give up.
It's a pretty common issue and one that can be devastating to your bottom line. To help you avoid this, we’ve compiled what we have found to be the top nine benefits of offering a solid system of nutrition to avoid this from happening in your business.
Thank you to Lateef Johnson, the Co-Owner of FIT Austin for taking the time to answer some questions from AFS!
In this featured spot, Lateef shares his insight into how and why his business has become the go-to studio in his market.
Thank you to Ricky Buoncore, the Co-Owner of Vedas Fitness in Cleveland, Ohio for taking the time to answer some questions from AFS!
In this featured spot, Ricky shares additional information about how going green with SportsArt equipment has taken their business to the next level.
Thank you to Paul Christopher, the Founder of Gravity + Oxygen Fitness in Boca Raton, FL and Joe Drake, Co-owner for taking the time to answer some questions from AFS!
In this featured spot, Paul and Joe share additional information about how their studio has become a cornerstone in their community.
You did it, you have scored your first corporate wellness meeting! You are pumped, Job Well Done! Now you have nervous jitters about what you should do to prepare, what you should present, and how you will “win the contract”. Allow me to offer a few important tips that will get you off to a great start!
It is important that you know and practice the "3 P's" to effectively represent your BRAND at a business meeting.
Whether our members’ passion is tennis, fitness, mind body, or group exercise, they want to perform to their greatest potential. At Midtown Athletic Clubs we promise “to inspire you through movement, community, and personal attention.” Every decision we make serves this promise.
We strive to stay “cutting edge” to our members and continuously integrate their feedback as well as best-in-class industry solutions.
Where should you begin? There are a number of aspects to consider when opening your own studio starting with a great business and marketing plan. There are several key elements to focus on that will contribute to your studio’s success.
What types of clients are you trying to attract, where will you be located, what types of programs will you offer, and how will the design support this vision?
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.