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One of the most frequent questions I get asked about marketing to older adult is “What works?” Trainers want to know where to go and what to do in order to build their loyal clientele of affluent older clients.
Sometimes their current methods and strategies just aren’t working very well or they just don’t have enough time and energy to figure it out on their own. There are certainly a lot of misconceptions that trainers have about how to find and engage with these potential clients so here are some tips to help you get moving in the right direction.
AFS and Rick Mayo from ALLOY Personal Training Solutions are excited to bring you this very important webinar focused on how to build training options that work for your market, your physical space and your skillset.
Increasing your customer acquisition or conversion rate is one thing - improving the lifetime value of your customers is quite another.
With all of the competition there is now you have to find ways to set your business apart. Why should your client choose you over some place else? The last thing you want to do is to get into a price war where they are only choosing you because you are cheaper. You can’t be the best and the cheapest at the same time. Don’t be tempted to play that game.
Instead here are a few ways to set yourself apart:
Ingrid Owen along with AFS Founder & CEO Josh Leve discuss how fitness studios can build community around the ideas of health and wellness.
The 4th quarter of the year has arrived. Many fitness studios get scared there will be lack of revenue and attendance will decline. However, a small percentage see opportunity and abundance and a time to create greatness. Which group will you be in?
The purpose of this article is to empower you with an arsenal of marketing and client appreciation strategies to fuel an incredible Q4 and gain some serious momentum to come charging into the New Year. Let’s get to it!
The growing aging Boomer population is huge, affluent, well-educated and looking for trainers that can safely and effectively improve their health and fitness. In essence, they are the ideal client group.
However, many fitness marketing messages and strategies that work well with younger adults are ineffective with older adults and may even repel them. It takes more time and effort to move them through the sales process but once they make the decision to train with you they are loyal clients that stay with you for a long time.
Ingrid Owen a consultant in the fitness industry provides her insight on why every fitness business knows to maximize their programming by identifying their niche.
In the business of fitness, TIME is your clients #1 asset. If you can deliver time efficient workouts that get results in half the time, your clients will invite their friends to join them. Most trainers have trouble drawing up a 30 minute program.
Brent walks you through a simple ABC, 123 program design that you can start working on today and delivering results in 30 minutes or less.
During the past 12 months AFS has undergone a huge transformation. Within that time frame our growth has been extraordinary. We've added more benefits, more partners, and more value that make up a compelling case for membership, including our ROI calculator.
During these past several months, AFS has also traveled across the country, literally - from being headquartered in Chicago to now the Bay Area.
In the last five years, one in every three deaths in the USA was attributed to Cardiovascular Disease (CVD). The latest statistics have also revealed that 60% of Americans don’t take part in regular physical activity and 25% are not physically active at all.
On a positive note, research tells us that statistics like these could be significantly improved if more people simply started exercising on a regular basis.
AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resource to drive success and growth. Every leader and business owner is looking for a competitive edge.
Jenny Piro has created one of the most successful fitness studios in the country. Fit with Jenny was established in 2006 in order to revolutionize the way we think, and feel about fitness. Built on the premise of FITNESS, NUTRITION and SUPPORT, her team helps you transform your life.
Jenny describes the keys to success and provides insight to her journey.
Brent Gallagher, Owner of Avenu Fitness & Lifestyle in Houston Texas discusses that one thing that every aspiring or current business owner needs to know.
Brent recently sat down with Josh Leve, AFS Founder & CEO to discuss a variety of topics on how he's been able to grow his business from zero clients and zero teammates in 1,200 sq. ft. to an all-star 14 person team generating over seven figures annually, serving 465+ clients in 4,500 sq. ft.
How do people typically find your fitness studio? Through word-of-mouth? Driving by? What about your website?
If you don’t have a website (no, a Facebook page won’t cut it) or if your site isn’t bringing visitors into your studio, there’s work to be done. There are over 1.17 billion monthly searches on Google. Here are the seven things your site must have to ensure you’re showing up for these searches.
Do you ever feel like there’s a competitor around every corner? Budding entrepreneurs often hesitate to follow their business dreams because they believe their target market is already so saturated that there simply is no more room to absorb any new entrants.
However, savvy small business owners can make it in a crowded field, even one filled with a couple of big players. The key to your business' success doesn’t hinge on finding a completely empty field, but how you define your company and its place in the market.
We’re at the tail end of another summer. How did you do? Did revenue increase or at least stay stable? Cancellations up or down? If you’re like many of us in the fitness industry, June, July, and August can be brutal months.
The unfortunate part is that instead of planning and preparing for this slow down, many trainers and studio owners are too busy working “in” the business and suffer the consequences such as decreased revenue, less sessions serviced, and lack of profitability.
The list of personal trainers in Orlando is immense. How could I stand out from the crowd and create a fitness brand that is unique among a sea of others? When I started my business in 2014, I was determined to set it apart in every way possible way.
I have always had a passion for art and, in fact, my first job was as an assistant production manager at Walt Disney Animation where I contributed to films like Lilo and Stitch and Beauty and the Beast.
Harvard Business Review blogger John Coleman writes that great leadership starts “incommunity,” that great leaders act “not in isolation but with community,” and the “most inspiring leadership is that done for community” (“Leadership is Not a Solitary Task,” 2/5/14 blogs.hbr.org).
As a fitness studio owner you not only have the opportunity to create a community for your members, but to create a community for your staff.