We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Ingrid Owen along with AFS Founder & CEO Josh Leve discuss how fitness studios can build community around the ideas of health and wellness.

 

Video, Marketing, Operations, Retention, Strategy Articles, Quick Answers

The 4th quarter of the year has arrived.  Many fitness studios get scared there will be lack of revenue and attendance will decline.  However, a small percentage see opportunity and abundance and a time to create greatness.  Which group will you be in?

The purpose of this article is to empower you with an arsenal of marketing and client appreciation strategies to fuel an incredible Q4 and gain some serious momentum to come charging into the New Year.  Let’s get to it!

Blog, Marketing, Retention, Client Resources, Revenue producing programs

The growing aging Boomer population is huge, affluent, well-educated and looking for trainers that can safely and effectively improve their health and fitness.  In essence, they are the ideal client group. 

However, many fitness marketing messages and strategies that work well with younger adults are ineffective with older adults and may even repel them.  It takes more time and effort to move them through the sales process but once they make the decision to train with you they are loyal clients that stay with you for a long time. 

Blog, Marketing

Ingrid Owen a consultant in the fitness industry provides her insight on why every fitness business knows to maximize their programming by identifying their niche.  

Video, Marketing, Programming, Strategy Articles, Quick Answers

In the business of fitness, TIME is your clients #1 asset. If you can deliver time efficient workouts that get results in half the time, your clients will invite their friends to join them. Most trainers have trouble drawing up a 30 minute program.

Brent walks you through a simple ABC, 123 program design that you can start working on today and delivering results in 30 minutes or less.

 

Strategy Articles, Video, Operations, Programming, Marketing, Design, Quick Answers

Think back to the year 2010: How busy were you? How much free time did you used to have?

Now today: How much busier are you than in 2010? Should I even ask about free time?

Blog, Operations, Client Resources, Marketing, Video

During the past 12 months AFS has undergone a huge transformation.  Within that time frame our growth has been extraordinary.  We've added more benefits, more partners, and more value that make up a compelling case for membership, including our ROI calculator.

During these past several months, AFS has also traveled across the country, literally - from being headquartered in Chicago to now the Bay Area.

Strategy Articles, Video, Business Start-up, Marketing, Equipment, Fitness Accessories, Blog

In the last five years, one in every three deaths in the USA was attributed to Cardiovascular Disease (CVD). The latest statistics have also revealed that 60% of Americans don’t take part in regular physical activity and 25% are not physically active at all.

On a positive note, research tells us that statistics like these could be significantly improved if more people simply started exercising on a regular basis.

Blog, Marketing, Retention, Operations

AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resource to drive success and growth. Every leader and business owner is looking for a competitive edge.

Webinar, Video, Marketing, Operations, Human Resources, Finance

Jenny Piro has created one of the most successful fitness studios in the country.  Fit with Jenny was established in 2006 in order to revolutionize the way we think, and feel about fitness. Built on the premise of FITNESS, NUTRITION and SUPPORT, her team helps you transform your life.

Jenny describes the keys to success and provides insight to her journey.  

Strategy Articles, Business Start-up, Operations, Marketing, Video, Quick Answers

Brent Gallagher, Owner of Avenu Fitness & Lifestyle in Houston Texas discusses that one thing that every aspiring or current business owner needs to know. 

Brent recently sat down with Josh Leve, AFS Founder & CEO to discuss a variety of topics on how he's been able to grow his business from zero clients and zero teammates in 1,200 sq. ft. to an all-star 14 person team generating over seven figures annually, serving 465+ clients in 4,500 sq. ft.

Video, Strategy Articles, Business Start-up, Operations, Marketing, Quick Answers

How do people typically find your fitness studio? Through word-of-mouth? Driving by? What about your website?

If you don’t have a website (no, a Facebook page won’t cut it) or if your site isn’t bringing visitors into your studio, there’s work to be done. There are over 1.17 billion monthly searches on Google. Here are the seven things your site must have to ensure you’re showing up for these searches.

Blog, Business Start-up, Website, Software & Technology, Marketing

Do you ever feel like there’s a competitor around every corner? Budding entrepreneurs often hesitate to follow their business dreams because they believe their target market is already so saturated that there simply is no more room to absorb any new entrants.

However, savvy small business owners can make it in a crowded field, even one filled with a couple of big players. The key to your business' success doesn’t hinge on finding a completely empty field, but how you define your company and its place in the market.

Blog, Marketing, Retention, Operations, Business Start-up

We’re at the tail end of another summer.  How did you do?  Did revenue increase or at least stay stable?  Cancellations up or down?  If you’re like many of us in the fitness industry, June, July, and August can be brutal months. 

The unfortunate part is that instead of planning and preparing for this slow down, many trainers and studio owners are too busy working “in” the business and suffer the consequences such as decreased revenue, less sessions serviced, and lack of profitability. 

Blog, Marketing, summer, referral

The list of personal trainers in Orlando is immense. How could I stand out from the crowd and create a fitness brand that is unique among a sea of others? When I started my business in 2014, I was determined to set it apart in every way possible way.

I have always had a passion for art and, in fact, my first job was as an assistant production manager at Walt Disney Animation where I contributed to films like Lilo and Stitch and Beauty and the Beast.

Blog, Marketing, Website

Harvard Business Review blogger John Coleman writes that great leadership starts “incommunity,” that great leaders act “not in isolation but with community,” and the “most inspiring leadership is that done for community” (“Leadership is Not a Solitary Task,” 2/5/14 blogs.hbr.org).

As a fitness studio owner you not only have the opportunity to create a community for your members, but to create a community for your staff. 

Marketing, Retention, Operations, Human Resources, Strategy Articles, word of mouth, community

Fitness is an industry with constant churn in terms of people coming into the mix to workout and those who fall out of fitness – for a variety of reasons.  Even with more and more research showing the health and wellness benefits of fitness, many people who would benefit from it, simply don’t start. 

As businesses this leaves us with the pool of people who are actually willing to make it into a gym/fitness studio/etc. The good news?  Once they start, it’s easier to get them back if they fall out. 

Blog, Marketing

How do you change the world? I used to think it was through teaching people how to have a healthy lifestyle because if everyone understood the benefits of exercise and eating nutritious foods we’d have less disease, everyone would feel better, have more energy, live longer and be able to contribute more…you get my point. 

I’ve since realized we actually change the world through marketing because it doesn’t matter what incredible information you have to share with the world if you don’t know how to share it with the people who need it.

Blog, Marketing

No matter how you slice it… it comes down to two things: getting members/clients, and keeping them as long as possible.

Blog, Retention, Marketing

Market research offers studio operators valuable information that can change the trajectory of their business.

Research can provide thoughtful and impactful insights into a multitude of critical elements that influence how a studio performs.

Blog, Operations, Business Start-up, Marketing