Landing new leads and converting them into paying customers for your business is a rat race at the best of times, without the pandemic to deal with. According to marketing gurus, HubSpot, “generating traffic and leads” is by far the biggest challenge marketers have faced in 2021.
In the fitness industry, it’s especially challenging to churn out high-quality leads with the potential to become long-term clients.
Managing a team is complex in any business, especially a fitness business where individuals can be employed, self-employed or a hybrid mix of both, working a blend of full and part time hours.
Extensive opening hours, sometimes even 24/7, also mean long operating hours which creates the need for multiple shifts in a day.
Have you ever had the opportunity to learn about or actually do an exchange program? Maybe you thought about it when you were younger, perhaps you have hosted an exchange student, or you or your own children have been a part of a program.
I personally wasn’t organized enough to get it done when I was younger, but the idea of being an exchange student has always allured me!
Given the circumstances due to COVID, many gyms have elected to try and pivot their business model to online training only.
While I understand the appeal to do this, I’ve been advising my consulting clients to stick with the in-person training model and use online training to enhance their current services.
In any fitness business, the team plays a vital role and is often the difference between success and failure. If the team flourishes, so too does the business.
As a result, it is critical that facility owners and operators invest in the team, providing valued education and training that supports each individual’s CPD (Continuing Professional Development).
The pandemic has transformed life as we know it, and our daily routines will never be the same. Most of us now work from home, which has led to an uptick in screen time while physical activity has gone down. The fitness industry needed to level up, making a hybrid business model—a combination of online and in-person services—the new name of the game.
When done right though, it will only add to your recurring revenue streams.
Once you've taken the leap and decided to launch your online fitness program, you need to decide how to price your membership. There's a lot to think about, such as, who you're selling your fitness program to, the revenue streams you'll be using, your launch plans, and how you're going to scale your business.
We're here to walk you through all these factors so you can choose the right price-point for your online exercise classes.
It’s uncomfortable to discuss the reality of pain as it applies to attaining success.
This is because from an early age most of us grew up on the Hollywood created notion that life is all rainbows and unicorns and if you just put in some effort for a while, like maybe the length of time it takes to watch an inspirational feature film, you’ll be entitled (if not destined) to succeed in all your hopes and dreams. Yeah, good luck with that.
12th October 2021, Amsterdam, Netherlands: Virtuagym, a global provider of fitness technology for coaching, member engagement, and club management, has today launched its exciting new integrated video workout platform.
The feature allows Virtuagym customers to create their own workout libraries in the Virtuagym portal and make them available for fitness clients in their own customizable club mobile app. They can also be streamed to TVs via Chromecast and Apple TV, to provide a full-screen experience.
Here in the (nearly) post-COVID era, it is noticeable just how many brick and mortar studios didn’t make it. For those that have survived, it’s possibly a long road ahead to full recovery. To be honest, it was some scary times to be a brick-and-mortar business owner. Just before the world shut down, I was positioned for another location expansion and life was grand!
But in the last year (plus), I’ve had to pivot, twirl, and dance to find my way back!
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.