Thursday, April 20, 2017

Ever notice how inspiration can strike at the most unexpected moment? Attending a wedding last weekend, I seemed to be seated among the who’s who of power players in the local fitness studio scene.

It was refreshing to see that we ALL cut loose and escaped from our studios for the weekend, so I considered that we might be doing something right, clearly developing great teams to hold down the fort(s) as we create some work/life balance!

Thursday, April 13, 2017

A mission statement is designed to identify core values and offer purpose and direction.  You have probably been part of writing a mission statement at some point, whether a personal or business mission statement.  But have you ever written a mission statement to guide your workout routine?

This blog post is designed to offer you a step-by-step process of identifying your core values, purpose, and direction related to exercise and writing your personal workout mission statement. 

Tuesday, April 11, 2017

My background in the martial arts and fitness is very deep and wide. I am of the full belief that there is an undeniable synergistic relationship between the martial arts and fitness. Ponder this thought, what is one without the other?

For example, if an individual is “buffed” and in great shape, but cannot execute a proper punch, how well will he or she be able to defend themselves or their family? Another example would be an overweight, unhealthy martial artist. What kind of example is this individual putting forth?

Wednesday, April 5, 2017

I've been incredibly fortunate over the past several years to share my knowledge of the fitness space with thousands of fitness professionals.  From trainers/instructors, to those aspiring to open their own gym or studio to incredibly successful operators - every opportunity provides me the platform to support our market - something I never take lightly. 

No matter what stage you're in, AFS stands for raising business standards, helping you manage your clients better and become savvier performers in a business setting. 

Tuesday, March 28, 2017

Whether or not a client decides to become or continue to be your client depends on a few things.

1. You. Your personality, teaching style, knowledge and passion will always be the most influential component as to whether or not a client will remain a client. You are your brand and your brand is a powerful sales influencer. It draws people to you, it keeps people with you.

Thursday, March 23, 2017

The annual International Health, Racquet & SportsClub Association (IHRSA) International Convention & Trade Show took place March 7-10 in Los Angeles and, honestly, it was a exceptionally exciting time for AFS and the entire fitness studio community.

We had over 25 formal meetings and scores of informal conversations with industry leaders over the three-day period.

Saturday, March 18, 2017

As fitness professionals, we know consistency is key to lasting results. Honestly, most of our clients know that too. But there’s often a disconnect between understanding this at an intellectual level and implementing this knowledge for lasting change.

In order for our work to be meaningful, our mission achievable, our retention rates high and our businesses thriving, we must arm clients with the right tools for behavior change.

Thursday, March 9, 2017

The other week, I had the honor and pleasure to present two seminars at the Empower! Fusion event in Chicago, and let me tell you – it was most definitely EMPOWERING!

Over a thousand attendees were on hand, with energy off the charts, with an amazing eagerness to learn, network, and workout.  My two sessions - one on Studio Trends and the other How to Start your Own Fitness Business – were well attended and the interaction was incredible. 

Wednesday, March 1, 2017

Online marketing trends can be difficult to keep up with.  The digital world changes so quickly and so often that unless you make a point to keep on top of it, you could find yourself falling behind without realizing it.

That’s why we want to share some of the online marketing trends we think will be the ones to follow in 2017, to help independent fitness studio owners stay in front of the curve.

Thursday, February 23, 2017

When I started as a personal trainer, my club had a system where we gave each new member two “free” sessions. On the first session, we took them through a traditional exercise routine with the “boring blue card” where we marched them from one machine to the next, wrote down the seat adjustment, weight and suggested sets and reps.

Then, on our second session - which we called the “wow” session - we used non-traditional equipment, applied more “functional training” movements, and tried to impress the member with all the cool exercise combinations we knew.