Latest News

Body-Solid Joins AFS, ‘Built for Life…with a Vision’

(OAKLAND, CA, FOREST PARK, IL, November 13, 2017)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Body-Solid to its membership and sponsorship ranks. 

Since its’ founding in 1989, Body-Solid’s focus has remained the same – provide value priced fitness products to the home and commercial markets throughout the world.  Body-Solid offers one of the widest arrays of products in the industry, including multi-station gyms, free weight equipment of all types, power racks and rigs, a complete line of cardio machines, kettlebells, dumbbells, and accessories.

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Amanda Vogel Joins AFS To Expand & Guide Social Media Activities

(OAKLAND, CA, VANCOUVER, BC, November 9, 2017)  – Citing the significant and ongoing  growth in social media as a core marketing strategy, the Association of Fitness Studios today announced the addition of Amanda Vogel to head up AFS’ expanding social media activities. 

A well known fitness industry social media guru, Ms. Vogel is owner of Active Voice, a fitness-specific writing, editing, and consulting company. 

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The Abs Company Announces Continuing Education Credit for BattleRope ST® System Training

CHESTER, New Jersey, November 8, 2017

The Abs Company, a leading supplier of innovative core based  fitness equipment, today announced that their new continuing education courses,  Introduction to Battle Rope ST®: Level One and Introduction to Battle Rope ST®: Level Two have been approved by National Academy of Sports Medicine (NASM) and Athletics and Fitness Association of America (AFAA) for continuing education credits. 

Trainers can now receive NASM and AFAA  credit for taking the BattleRope ST® certification courses.

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97 Display Joins AFS, Offers Website, SEO Expertise to Studios

(OAKLAND, CA, Winston Salem, NC, November 6, 2017)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of 97 Display to its membership and sponsorship ranks. 

97 Display is an internet marketing agency that creates fitness and martial arts websites for businesses to help them grow their member and client counts.

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Muscle Up Marketing, AFS Expand Relationship

(OAKLAND, CA, ALPHARETTA, GA, October 31, 2017)  – The Association of Fitness Studios (AFS) and Muscle Up Marketing proudly announced today that they have reached expanded sponsorship and collaboration agreement to provide relevant educational products, services, and benefits to the fitness studio market. 

Muscle Up Marketing is one of the fitness industry’s premier marketing agencies offering turnkey marketing solutions to help gyms and studios of all sizes generate leads through integrated print, mobile and online campaigns.

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New Study Shows Copper Surfaces on Athletic Equipment Reduce Bacteria by 94 percent

Louisville, KY, Oct. 30, 2017 – The Grinnell College Department of Biology has released new research concluding that the use of copper alloys on high-touch athletic center surfaces lowered bacteria count by an average of 94 percent.

The Grinnell study, published this week by the American Journal of Infection Control, looked at the effect of using copper on commonly-used pieces of equipment, including four types of weights (dumbbells, barbells, kettlebells, specialty dumbbells) and three types of attachments (grips, lat pulldowns, low-rows).

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AFS Releases 3rd Annual Fitness Studio Operating & Financial Benchmarking Research Report

(OAKLAND, CA, October 24, 2017) – The Association of Fitness Studios (AFS) announced today the release of its 3rd annual financial research study on the fitness studio market.  The 2017 Fitness Studio Operating & Financial Benchmarking Report was conducted over a three-month period earlier this year.

The study builds on the 2016 Report that identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report


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