Latest News

Nudge Coach Joins AFS, With ‘Your Mobile Client Experience’

(OAKLAND, CA, RICHMOND, VA, March 8, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Nudge Coach to its membership and sponsorship ranks. 

Nudge Coach streamlines client accountability everywhere fitness happens, helping studios and trainers build stronger relationships with clients, that improve results, and increase retention in key member segments. 

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Power Plate, Industry Leader in Whole Body Vibration, Joins AFS

(OAKLAND, CA, NORTHBROOK, IL, March 7, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of industry leader Power Plate to its membership and sponsorship ranks. 

Power Plate is the world’s leader in whole body vibration technology and helps usersprepare faster, perform better, and recover quicker. It makes you feel better by stimulating natural reflexes, increasing muscle activation and improving circulation. Power Plate enhances any movement, simple or complex, typically performed on the ground.  

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AFS Releases First-ever Research Study ‘Buying Habits of Fitness Studios’

(OAKLAND, CA, March 6, 2017) – The Association of Fitness Studios (AFS) announced today the release of ‘Buying Habits of Fitness Studios,’ the first-ever research study of its kind, chronicling the who/what/when of purchasing habits of studios of all disciplines.

The ‘Buying Habits of Fitness Studios’ measures studio spending habits in the key areas of fitness equipment, software, and insurance. In addition, the study examines who makes the buying decision, when such decisions are made, and what the marketing influences are on such decisions.

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The Abs Company Latest Industry Leader to Join AFS

(OAKLAND, CA, CHESTER, NJ, March 1, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of The Abs Company to its membership and sponsorship ranks.

One of the fitness industry’s most identifiable brands, The Abs Company makes high quality, innovative commercial abdominal and functional training exercise equipment focused on the development of core strength.  

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AFS, EMPOWER! Sign Collaboration Agreement

(OAKLAND, CA, CHANHASSEN, MN, February 27, 2017)  – The Association of Fitness Studios (AFS) and EMPOWER! Fitness Events (EMPOWER!) announced today that they have reached a collaboration agreement to exchange education and information to each other’s constituencies.

One of the fitness industry’s leading fitness event organizations, EMPOWER! hosts several weekend fitness celebrations nationwide each year, featuring some of the industry’s top presenters delivering amazing fitness workshops, lectures, and master classes.  EMPOWER! reaches a wide range of fitness disciplines, including personal training, indoor cycling, group exercise, yoga and dance.

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MINDBODY, AFS Expand 2017 Relationship 

(OAKLAND, CA, February 24, 2017)  – The Association of Fitness Studios (AFS) proudly announced today that they have reached an expanded sponsorship and collaboration agreement with MINDBODY, the leading provider of cloud-based business management software for the wellness services industry.  The partnership will provide relevant educational product, services, and benefits to their respective customers. 

One of the first fitness industry vendors to sign on when AFS was launched, MINDBODY has been a strong AFS supporter for several years.  For 2017, the two parties have developed a more robust program for AFS members and MINDBODY customers.

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Hans Muench, Global Fitness Expert, Joins AFS Advisory Council

(OAKLAND, CA, WINTERHUR, SWITZERLAND, February 22, 2017)  – The Association of Fitness Studios (AFS) today proudly announced the addition of well known fitness industry veteran and international development expert Hans Muench to the AFS Advisory Council. 

Muench, who has had successful and extended engagements with Life Fitness,Nautilus, and most notably with the International Health Racquet & Sportsclub Association (IHRSA) adds an important global perspective to AFS’ activities. 

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Publications

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report