Latest News

Girl Drowns in Fitness Center Pool

We all hope and pray it doesn’t happen at all, let alone to us, but the reality is – bad stuff can happen.  It did last year to a Midlothian, VA fitness center, where a 9-year-old girl fell into a swimming pool and drowned.

According to the guidelines on the fitness center’s website, there is no lifeguard on duty at the gym.  The guidelines also say "Children 13-and- under require adult supervision; adult must be in wet area at all times."

Read more

Intelivideo Brings Unique Value As Latest Company to Join AFS 

(OAKLAND, CA, DENVER, CO, September 23, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Intelivideo to its membership and sponsorship ranks.

With Intelivideo, studio owners can create profitable, securely delivered Video On Demand channels. Intelivideo’s platform enables studio owners to add every element of a video strategy including a digital storefront, secure delivery via streaming or download, branded apps for most devices and subscriber management tools.

Read more

Keiser Latest 'Major Player' to Join AFS as Member and Sponsor

(OAKLAND, CA, FRESNO, CA, September 21, 2016) – In further evidence of the growing credibility and impact of its activities, the Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Keiser to its associate member and sponsorship ranks.

Keiser began its history of visionary sports science leadership over 37 years ago, rejecting the constraints of traditional resistance methods and focusing on the biomechanics and needs of the user. It was this innovative, forward thinking that led the company to challenge the status quo of strength training with Keiser’s Pneumatic Resistance System. 

Read more

AFS CEO Josh Leve to Host Webinar for Medical Fitness Network

(OAKLAND, CA, COSTA MESA, CA, September 9, 2016) – The Association of Fitness Studios (AFS) and the Medical Fitness Network (MFN) have announced that Josh Leve, founder and CEO of AFS will be a featured presenter in the industry-acclaimed MFN Wellness Webinar Series. 

The webinar, entitled The State of the Fitness Studio Industry: 
What You Need to Know, will take place Tuesday, October 4 from 10:00 to 10:45 a.m. Pacific time. 

Read more

MYZONE Joins AFS As Member and Sponsor

(OAKLAND, CA, CHICAGO, IL, September 7, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of MYZONE to its associate membership and sponsorship ranks.

MYZONE, one of the global fitness industry’s most prominent brands, is an accurate heart rate monitoring system that lets your members compete together and track exactly how hard they’re working.  Now in over 3,000 health and fitness facilities worldwide, MYZONE leads the “wearables” category. 

Read more

Orangetheory Leads Fitness Companies on Inc. 5000

Orangetheory Fitness, Fort Lauderdale, Fla., leads several fitness companies on the recently released Inc. 5000 list of the fastest-growing private companies in the United States. Inc. magazine ranked companies based on greatest three-year revenue growth from 2012 to 2015.

Orangetheory Fitness is No. 60 on this year’s list with a three-year growth of 4,308 percent and $47.1 million in 2015 revenue. The Fort Lauderdale, Fla.-based company moved up from No. 399 in 2014 and No. 415 in 2015. It also is No. 3 among top Miami companies, No. 5 among top Florida companies and No. 9 among top health companies on the Inc. 5000.

Read more

Functional Aging Institute Latest Company To Join AFS

(OAKLAND, CA, WEST LAFAYETTE, IN, August 29, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of the Functional Aging Institute (FAI) to its membership and sponsorship ranks.

With a focus on training and programming for the senior market, FAI works with fitness professionals and studios to help them safely and effectively access the 80 million Baby Boomers (with an additional 10,000 people turning 65 every day). 

Read more

Publications

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report