Latest News

Total Gym Latest Fitness Supplier To Join AFS

(OAKLAND, CA, SAN DIEGO, CA, August 26, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Total Gym to its associate membership and sponsorship ranks.

Total Gym, one of the fitness industry’s most prominent brands, provides world-class commercial fitness equipment that meets clients where they're at in their fitness journey and takes them where they want to go. Employing the most current exercise philosophies of functional training, Total Gym uses the exerciser's own body weight for resistance. 

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MMA Guru Phil Ross Joins AFS

(Oakland, CA, August 12, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of mixed martial arts expert and renowned author Phil Ross to its associate membership ranks.

Ross, owner/operator and chief instructor of American Eagle MMA & Kettlebells in Ho-Ho-Kus, NJ, is one of the world’s most recognized experts in the martial arts field.  He has worked with athletes, coaches, and American armed forces, is a best selling author, and has won more awards than are countable.

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AFS, Pure Solutions Revitalize Supplement Program for Studio Owners

OAKLAND, CA, TAMPA, FL, August 3, 2016 - The Association of Fitness Studios (AFS) is proud to announce their new partnership with the Pure Solutions division Bio Lab Naturals.  Bio Lab, a high quality, national supplement company, will provide studio owners with a unique opportunity to build their businesses and offer additional services to their clients. 

According to AFS’ groundbreaking 2015 Fitness Studio Operations & Financial Benchmarking Study, the majority of studio and gym owners are missing out on a substantial source of revenue, given the multi-billion dollar level of the supplement industry. 

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Mindbody Revenue Grows to $33.6 Million in Q2; Partnership with Under Armour Announced

Mindbody, San Luis Obispo, California, reported second quarter revenue of $33.6 million, marking a 36 percent increase over the second quarter of 2015, according to financials released Thursday.

The $33.6 million came in at the high end of Mindbody's previously announced second quarter expectation of a revenue range between $32.7 million and $33.7 million.

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AFS Recap from the 2016 IDEA World Convention

Having just returned from the IDEA World Convention in Los Angeles, I couldn't be more excited about the future of this industry.  

The energy was off the charts and the education was spot on. Growing up in the fitness industry (specifically on the association side) I know how much dedication, hard work, and perseverance it takes to develop an association.  I have the utmost respect for what Peter and Kathie Davis have been able to accomplish.  

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Gold's Gym Awards Matrix Fitness 2016 Vendor of the Year for Equipment

COTTAGE GROVE, Wis. (July 19, 2016) – Johnson Health Tech North America, Inc. today announced that its commercial brand, Matrix Fitness, was awarded the 2016 Gold’s Gym Equipment Vendor of the Year, its fourth such honor in the past eight years.

Gold’s Gym franchisees from 38 states and 17 countries ranked vendors in several areas, such as customer satisfaction and overall product quality, to name Matrix Fitness the Vendor of the Year in the Equipment category. 

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Participate in AFS' 2nd Annual 2016 Operating & Financial Benchmarking Survey

I'm extremely excited to announce that coming soon is your opportunity to participate in the 2nd Annual Fitness Studio Operating & Financial Benchmarking Study! 

Those taking part in the survey will help identify and better understand the key benchmarking data and financial performance metrics of fitness studios.  To bring this study to life, AFS has partnered with ClubIntel, a brand insights and research firm that specializes in the health and fitness industry.

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Publications

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report