Latest News

Brand Activation Firm Involve Expands to Include Brand Licensing, Securing Aimee Kestenberg

Columbus, OH, September 22, 2017--Brand activation firm Involve is excited to announce Involve Licensing, which recently launched under the direction of experienced brand strategist and licensing expert Lesley Levenson and is already servicing clients, including fashion brand Aimee Kestenberg.

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The Abs Company Announces Issuance of U.S. Patent for TireFlip 180®

The Abs Company is proud to announce that we have been issued a United States Utility Patent for the TireFlip 180! It has been a lot of hard work and perseverance, but it has paid off.

The TireFlip 180 is an innovative new functional training device that gives you all the benefits of tire training in a safe, space saving design. Do all of the things you would do with a traditional tire, in one compact space saving piece of equipment. 

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Johnson Health Tech Expands Distribution Capabilities with the Addition of Two New Facilities

COTTAGE GROVE, Wis. – (August 15, 2017) – Johnson Health Tech (JHT), one of the world’s largest and fastest-growing fitness equipment manufacturers and producer of the brands Matrix, Vision and Horizon, announced today that it is expanding its presence along the East and West Coasts with the addition of two new warehouse and distribution centers.

The facilities, which are located in Compton, Calif. and Fairfield, N.J., will further enhance JHT’s ability to serve commercial customers on the West Coast and greater New England region.

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Precor Launches Preva 7.0 Software Release

The latest global software release from Precor, Preva OS 7.0, is bringing popular audio and video entertainment options and further advances to networked consoles featured on Precor cardio equipment across 82 countries.

With over 62,000 Preva networked consoles worldwide, Precor leads the way in fitness technology and continues to improve its offering for operators and exercisers through ongoing automatic and seamless software updates. This update targets Precor cardio equipment featuring the latest touch screen consoles, the P82 (15-inch screen) and P62 (10-inch screen). 

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Study Shows Members Exercise Levels Increase by 40% with Gamification

AUSTRALIA – August 2, 2017 – MYZONE today reports the positive results of a recent gamification study performed by 12RND Fitness in Australia. The study showed an increase in every single metric, for every club who participated, with members training for longer periods of time, more often, and at a higher effort level. 

The study took place during a 21-day period at fourteen 12RND Fitness facilities and involved more than 800 members. Utilizing MYZONE technology, 12RND Fitness reviewed the exercise data of its members involved during the 21-day challenge period and compared it to their exercise data 21 days prior to the challenge to assess the impact the challenge had on its members exercise behavior. 

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JETRO & Associates Joins AFS ‘Online Bookkeeping and Taxes for Studios’

(OAKLAND, CA, BROOKFIELD, WI, July 5, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of JETRO & Associates to its membership ranks.

JETRO was founded by technology fanatic Mike Jesowshek, CPA, to provide a digital solution for businesses looking to take their bookkeeping and tax needs to the next level utilizing modern, cutting edge technology. 

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Piloxing Joins AFS, ‘Physically and Mentally Empowering Individuals’

(OAKLAND, CA, LOS ANGELES, CA, June 21, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Piloxing to its membership ranks.

Piloxing, created in 2009 when Swedish-born fitness expert Viveca Jensen combined her three favorite exercises – Pilates, boxing, and dance – now boasts over 1.5 million daily participants in 92 countries, inspiring them to better health. 

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

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2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report


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