Latest News

AFS Adds Staff Support In Response to Growth

(OAKLAND, CA, February 20, 2017)  – Citing significant recent growth in membership and sponsor support, the Association of Fitness Studios today announced the addition of two fitness industry veterans to its growing team.  

Allen Squared, Inc. led by President and Co-Founder Sara Allen, will add their marketing, sales, technological, and program management skills to assure the smooth implementation of content collaboration and sponsorship agreements. 

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AFS, Perform Better® Sign Collaboration Agreement 

(OAKLAND, CA, WEST WARWICK, RI, February 15, 2017)  – The Association of Fitness Studios (AFS) and Perform Better® announced today that they have reached a collaboration agreement to exchange business-specific education, and product information to each other’s constituencies.  ​

One of the fitness industry’s leading suppliers and educational fitness event organizations, Perform Better® hosts a wide variety of fitness conferences and expo, featuring some of the industry’s top presenters like Rick Mayo and Thomas Plummer.

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Unger Enterprises Joins AFS with ‘Quality Tools for Smart Cleaning’

(OAKLAND, CA, BRIDGEPORT, CT, February 13, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition ofUnger Enterprises to its membership and sponsorship ranks. 

Since 1964, Unger has built a rich heritage of creating high quality, innovative cleaning products and providing superior customer service. 

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FitCloudConnect Joins AFS with 'World's First Mobile Gym Platform'

(OAKLAND, CA, OTTAWA, ONT., CANADA, February 9, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of FitCloudConnect to its membership ranks.

FitCloudConnect is the very first hardware agnostic Virtual Fitness Platform.  

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MYZONE Celebrates 4,000 License Milestone

Chicago – February 3, 2017 - MYZONE, a global wearable technology company, announced this month the installation of its 4,000 license with premier fitness facility, Fitness World located in Durham, North Carolina in the United States. 

“American College of Sports Medicine have called wearables the #1 trend in fitness for 2 years running,” said MYZONE Founder and CEO Dave Wright, “Our accelerating growth rate is displaying that, in fact December 2016 was our biggest month to date, and January 2017 was bigger again, the wave is certainly here, we are thrilled to have reached 4000 licenses in over 30 countries.”

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AFS, Club Industry Expand Collaboration Relationship for 2017

(OAKLAND, CA, BOULDER, CO, February 2, 2017)  – The Association of Fitness Studios (AFS) and Club Industry announced today that they have reached an expanded collaboration agreement for 2017, enhancing their previous relationship providing relevant educational opportunities to each other’s constituents. 

Club Industry not only owns and operates the annual Club Industry Show, but it also publishes industry news, trends and educational articles and videos as well as the fitness industry’s most highly-regarded electronic newsletters: Newsbeat, Resourcebeat, Newsbreak and Showbeat.

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Power Systems Joins AFS to Help 'Power Your Potential'

(OAKLAND, CA, KNOXVILLE, TN, January 30, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Power Systems to its membership and sponsorship ranks.

Founded in 1986, Power Systems (PS), LLC mission is to advance health, fitness, and performance for everyone by being a leading provider of fitness and performance products. The company is recognized throughout the sports and fitness industries for creating an extraordinary customer experience, complete product selection, and fast delivery. 

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report