Latest News

Five Things I Have Learned While Opening My Franchised Fitness Studio

Opening a franchise is a lot of hurry-up and wait. When I wrote my first column about franchising for Club Industry in this series, I felt like the experience of opening a franchise was like a marathon.

And even though at times it seems like everything is happening all at once, it simultaneously feels like nothing is moving forward. It's like trying to lose 20 pounds. You think you are doing everything right, but it takes a few weeks before you really start to see the scale move. So, is this normal? Is this just how the process naturally unfolds?

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Personal 20 Debuts in America at IHRSA 2016

Personal 20, a new fitness licensed program offering a branded boutique experience with Electric Muscle Stimulation (EMS), has arrived from Europe to America.

Debuting at the IHRSA 2016 convention and trade show, Personal 20 is headed by Vivafit Co-founder Constance (Connie) Ruiz as the general manager for USA expansion. The brand is powered by E-Fit — the first and only EMS technology with FDA clearance.

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Town Sports International Partners on a Second Studio Brand

Town Sports International (TSI), New York, has partnered with Tone House to offer a second studio brand, according to an announcement from the company on Tuesday.

TSI's first studio brand is Boutique Fitness Experience (BFX), which launched in 2014 and now has three locations.

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AFS, IHRSA 2016 Recap

Hot off the 2016 IHRSA show in Orlando, FL - AFS was excited to take the floor and meet with our partners, advisory council members, and focus on building stronger relationships within the fitness industry. 

Without a doubt the top three trends witnessed were the focus on fitness studios, technology (especially wearables), and training.  

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AFS, Medical Fitness Network Announce Collaboration

(CHICAGO, IL/COSTA MESA, CA, March 18, 2016) – Two of the fitness industry’s fastest growing organizations – the Association of Fitness Studios (AFS) and the Medical Fitness Network (MFN) today announced a collaboration to serve fitness professionals, studios and the community. 

Both AFS and MFN bring highly complementary benefits & opportunities to fitness professionals and studios, providing a great package to help them grow their businesses.

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ACE-SPONSORED RESEARCH: What Effect Does Bikram Yoga Have On Core Body Temps?

A typical Bikram yoga session is 90 minutes long and consists of 26 poses and two breathing exercises, all performed in a room heated to 105° F with 40 percent humidity. Practitioners often find themselves absolutely drenched in perspiration by the end of a session, their yoga mats puddled with sweat.

For many Bikram enthusiasts, having the mental strength and focus to overcome this type of challenge is a big part of the draw. It is primarily advocates of this extreme version of “hot yoga” who claim improved mindfulness, flexibility, strength, muscle tone and general fitness as a direct result of practicing this form of yoga. 

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AFS and Matrix Announce Marketing Alliance To Focus on Studio Online Education

(CHICAGO, IL/COTTAGE GROVE, WI, March 9, 2016) – AFS and Matrix Fitness – the commercial brand of Johnson Health Tech – today unveiled a plan for the creation of an entire online business curriculum to provide ongoing education for fitness studio owners and developers. 

The curriculum at launch – scheduled for Q3 of this year - will include the following six primary course segments, each with appropriate sub-courses.

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2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report