Latest News

CycleBar Signs More Than 200 Studios in First Year of Franchise Sales

Indoor cycling brand CycleBar, Cincinnati, announced that it is has signed more than 200 studios in 10 months in its inaugural year of franchise sales.

The company said it is on pace to reach its larger goal of having 100 studios open to riders by the end of 2016, a goal it announced in July 2015.

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Accuro Latest Fitness Supplier To Join AFS

(CHICAGO, ILLINOIS, February 5, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Accuro, a division of NCI Technology Inc., to AFS membership. 

Headquartered in Oakbrook Terrace, IL, NCI Technology provides a variety of high-tech, state-of-the-art healthcare products for the medical, fitness and wellness industries. NCI Technology also has an office in China with both locations featuring fully integrated research and development, production, sales and customer service departments.

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AFS Announces Fitness Studio Marketing Best Practices Research Study

(CHICAGO, ILLINOIS, January 26, 2016) – The Association of Fitness Studios (AFS) announced today that it has partnered with ClubIntel, the fitness industry leader in market research, to conduct the first-ever study to identify successful marketing practices, as well as key marketing performance indicators in the American fitness studio market. 

The 2016 Fitness Studio Marketing Best Practices study will be conducted over the next two months and will identify the marketing strategies (traditional and digital) utilized by studios as well as the manner in which these strategies are employed - plus much more! 

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ACE Releases Research: HIIT vs. Steady-State Training

Where to begin? That is the key question for most newcomers to a fitness facility or training program, especially for those who were previously sedentary. Should a person start slowly, with 30 minutes per day of treadmill walking? This amount of activity is in line with public health recommendations that healthy adults should accumulate 30 minutes of moderate-intensity exercise on most, if not all, days of the week (Haskell et al., 2007).

Or should a newcomer complete shorter bouts of high-intensity interval training (HIIT)? After all, a perceived lack of time is often cited as one of the primary reasons people drop out of exercise programs (Salmon et al., 2003). Or should it be some combination of the two?

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Yoga Practitioners and Yoga Spending are on the Increase

The number of yoga practitioners in America has increased to more than 36 million people, a 50 percent increase since 2012, according to a 2016 yoga study conducted byYoga Journal and Yoga Alliance. Women represent 72 percent of U.S. practitioners, and men and older Americans are practicing yoga at an increasing rate.

According to the study, more people across all age groups are seeing the benefits of yoga, from overall health and well-being to mental clarity and stress relief.

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AFS, TEN Institute Launch New Client Retention Program

(CHICAGO, ILLINOIS, January 14, 2016) – This New Year AFS has partnered with the TEN Institute to create an incredible new member and client retention program called the “Hydration Club” for fitness studios.  It is an educational and product-driven program that helps keep members and clients engaged and retained.  

The Hydration Club helps fitness enthusiasts achieve better results by combatting many issues they face when trying to get back into a regular workout routine – the very issues that often cause them to quit after a short time.

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AFS Year in Review

(CHICAGO, ILLINOIS, January 7, 2016) – 2015 was an incredible year for the Association of Fitness Studios (AFS).  As the only membership community dedicated solely to the business of fitness studios and entrepreneurial fitness professionals, AFS made great strides in bringing products, services and benefits to the fastest growing fitness market segment.

The 2015 momentum was based on major accomplishments in a variety of areas, including Research, Industry Relationships, and Digital Development.  In only a few days, 2016 already shows definitive signs of continuing AFS’ positive contributions to the industry.

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Publications

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report