Latest News

SuperPowered Web Joins AFS with 'Websites that Do the Heavy Lifting’

(OAKLAND, CA, HONOLULU, HI January 27, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of SuperPowered Web to its members hip ranks.

Offering website development, corporate branding, logo development and overall marketing assistance, SuperPowered Web addresses the first-impression needs of fitness studios of all disciplines from the unique perspective of a true fitness aficionado. 

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First-ever 'Buying Habits of Fitness Studios' Research Study Launched by AFS

(OAKLAND, CA, January 25, 2017) – The Association of Fitness Studios (AFS) announced today the release into the fitness industry of the first-ever research study on the buying habits of fitness studios.  The questionnaire was disseminated to operators of fitness studios of all disciplines.

The ‘Buying Habits of Fitness Studios’ will measure a variety of spending habits in the key areas of: fitness equipment, software, and insurance. In addition, the study will examine who makes the buying decision, when such decisions are made, and what the influences are on such decisions. 

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AFS, PTontheNet/PTA Global Sign Collaboration Agreement

(OAKLAND, CA, DENVER, CO, January 23, 2017)  – The Association of Fitness Studios (AFS) and PTontheNet/PTA Global announced today that they have reached a comprehensive collaboration agreement to provide relevant educational opportunities to each other’s members. 

PTontheNet is nationally recognized as a comprehensive resource for fitness professional education and development, providing continuing education, packages, and tools designed to drive performance and strengthen a fitness facility’s business. 

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AFS, NCCPT Sign Collaboration Agreement

(OAKLAND, CA, NEWBURY PARK, CA January 20, 2017)  – The Association of Fitness Studios (AFS) and the National Council for Certified Personal Trainers (NCCPT) announced today that they have reached a collaboration agreement to exchange education and information to each other’s constituencies. 

NCCPT is a leading certifying body offering a wide range of fitness professional certifications and continuing education for personal training, indoor cycling, group exercise, powerlifting and several others disciplines. 

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MYZONE, SportsArt Expand 2017 Sponsorship Relationship with AFS

(OAKLAND, CA, January 17, 2017)  – The Association of Fitness Studios (AFS) proudly announced today that it has reached expanded sponsorship agreements with two major fitness industry suppliers – MyZone and SportsArt - to provide relevant products, services, and benefits to AFS members. 

MyZone is the commercial fitness leader in heart zone training and wearables.  SportsArt is the leading “econ-fitness” supplier of cardio and strength equipment.  Both companies have stepped up to support the fitness studio segment of the industry.

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Flexline Fitness Joins AFS with ‘Perfect Weight at Every Moment’

(OAKLAND, CA, WESTLAKE VILLAGE, CA, January 17, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition ofFlexline Fitness to its membership and sponsorship ranks. 

Flexline was founded by Brandon Kennington, a mechanical engineer by training, who opened a group fitness facility with his wife in 2009 in Westlake Village, CA geared toward HIIT and strength training. Brandon spent hours observing classes and realized – unlike yoga, cycling, and kickboxing – strength training in groups left a lot to be desired and results were lacking. 

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Smart Fitness Latest Supplier To Join AFS

(OAKLAND, CA, NEWBURY PARK, CA, January 5, 2017) – The Association of FitnessStudios (AFS) today proudly announced and welcomed the addition of Smart Fitness to its membership ranks.

Smart Fitness is a one-stop education platform to train the entire facility staff.  From certifying trainers to member experience training for front desk staff, Smart Fitness delivers all the training needs of your studio or club.

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Publications

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report