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Latest News

Peerfit Joins AFS; Will Be at SUCCEED! ‘Communities Can Change Lives’

(OAKLAND, CA, TAMPA, FL , February 28, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed Peerfit to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

Founded in 2011 by Ed Buckley III, Ph.D. when he was working on his Ph.D. in digital health behavior from the University of Florida, Peerfit is a digital platform that makes it easy for employers, insurance carriers, and brokers to offer flexible fitness classes to their clients and employees delivering innovative fitness experiences.

VIZpin Joins AFS; Will Be at SUCCEED! ‘Your Phone Is Your Key’

(OAKLAND, CA, LANCASTER, PA, February 26, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed VIZpin to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

VIZpin features an innovative, smartphone-based access control solution for studios and small gyms enabling ownership to grant and revoke access to anyone, any time, from anywhere.

Phyllis Dannin Joins Matrix Fitness US

COTTAGE GROVE, Wis. (February 7, 2019) – Matrix Fitness today announced that Phyllis Dannin, a fitness industry veteran with more than 25 years’ experience in successfully managing sales teams and the country’s largest national accounts, has joined its U.S. sales team as the Vice President of Strategic Business Development. In this new role, Dannin will work closely with the U.S. commercial sales team to support company growth initiatives with strategic national accounts and prospects.

Myzone Partners With World Gym

Chicago, IL - WORLD GYM partners with Myzone® for the launch of its signature WORLD GYM ATHLETICS program in Australia

World Gym International, the iconic global brand, is partnering with Myzone as its digital platform when it launches its signature small group training program, World Gym Athletics in Australia.

The World Gym Athletics program was built to be a complete system for personal and group training, so members get the most out of their workouts with safe, intense, and balanced sessions. Coaches treat all the members as athletes who train to increase speed, power, stamina, athleticism, fitness, and overall health. Signature classes include Performance, HIIT camp, PACE and One Barbell.

AFS, NSCA Announce Live Streaming Partnership for SUCCEED!

(OAKLAND, CA, COLORADO SPRINGS, CO, February 6, 2019) – The Association of Fitness Studios (AFS) and the National Strength & Conditioning Association (NSCA) today announced a partnership to live stream educational sessions at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners. The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

NSCA, well-known as one of the leading fitness trainer certification bodies, has in recent years become the pre-eminent producer of educational event live streaming in the fitness industry.

Prime Fit Content Joins AFS ‘Fitness Content for the Prime of Life’

(OAKLAND, CA, ATLANTA, GA, January 17, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed Prime Fit Content to its membership ranks.

Prime Fit Content is the only provider of original fitness content designed specifically for studio/gym owners and personal trainers who want more clients in the growing market of fitness customers over age 50. This specialization helps owners grow their business and help more people enjoy the benefits of fitness in the prime of life.

TransNational Payments Joins AFS ‘Honesty & Integrity in Merchant Services’

(OAKLAND, CA, ROSEMONT, IL, January 15, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed TransNational Payments to its membership ranks.

Since 1999, merchants have trusted TransNational Payments with their secure credit card processing in-store, online and with mobile payments. The company was started by John Pitzaferro, who saw an opportunity to build a business around honesty and integrity. His guiding principals have led to great employees and long-lasting customer relationships.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report