News and Publications

Latest News

Gold's Gym Awards Matrix Fitness 2018 Vendor of the Year for Equipment

COTTAGE GROVE, Wis. (August 21, 2018) – Johnson Health Tech North America, Inc. today announced that its commercial brand, Matrix Fitness, was awarded the 2018 Gold’s Gym Equipment Vendor of the Year, its fifth such honor in the past nine years.

Gold’s Gym franchisees from 29 states and 28 countries ranked vendors in several areas, such as customer satisfaction and overall product quality, to name Matrix Fitness the Vendor of the Year in the Equipment category.

Read more

SUCCEED! Offers Dynamic Learning Differentiation with Next Wave of Expert Speakers

OAKLAND, CA, August 14, 2018)  – The Association of Fitness Studios (AFS) today proudly announced another four fitness industry experts have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current  and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

Read more

SUCCEED! Announces Augie & Lynne Nieto As Keynote Presenters

(OAKLAND, CA, August 2, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that fitness industry legend Augie Nieto and his wife Lynne have agreed to deliver a keynote presentation at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners. The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA. 

Augie Nieto is the successful fitness industry mogul behind the Lifecycle, co-founder and former CEO of Life Fitness, and one of the true shapers of the modern fitness industry.

Read more

AFS Releases 4th Annual Fitness Studio Operating & Financial Benchmarking Research Report

(OAKLAND, CA, August 1, 2018) – The Association of Fitness Studios (AFS) announced today the release of its 4th annual financial research study on the fitness studio market.  The 2018 Fitness Studio Operating & Financial Benchmarking Report was conducted over a three-month period earlier this year.

While the study builds on the 2015, 2016 and 2017 reports that identified and measured key financial elements of the studio business, this year’s report analyzed the data differently, focusing on data points with a direct relationship with a studio or gym’s bottom line. 

Read more

SUCCEED! Announces Next Wave of Speakers

(OAKLAND, CA, July 16, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that another four fitness industry leaders have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

The four newly confirmed speakers are Rachel Cosgrove, Robert Linkul, John Heringer, and Khaled ELmasri. They join keynoter Todd Durkin, Rick Mayo, Shannon Fable, Mark Nutting, and Amanda Vogel, all announced earlier. 

Read more

SUCCEED! Announces First Wave of Speakers

(OAKLAND, CA, June 26, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that four fitness industry leaders have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

The first four confirmed speakers (in addition to keynoter Todd Durkin) are Rick Mayo, Shannon Fable, Mark Nutting, and Amanda Vogel.  All four are exceptional presenters, with expertise in a variety of fitness studio business applications.

Read more

AFS, PTonthNet/PTA Global Renew Collaboration Agreement

(OAKLAND, CA, DENVER, CO, June 21, 2018)  – The Association of Fitness Studios (AFS) and PTontheNet/PTA Global announced today that they have renewed their comprehensive collaboration agreement to provide relevant educational opportunities to each other’s audiences.

PTontheNet is internationally recognized as a comprehensive resource for fitness professional education and development, providing continuing education, products, and tools designed to drive performance and strengthen a fitness facility’s business. 

Read more

Publications

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report