Latest News

ACE-SPONSORED RESEARCH: What Effect Does Bikram Yoga Have On Core Body Temps?

A typical Bikram yoga session is 90 minutes long and consists of 26 poses and two breathing exercises, all performed in a room heated to 105° F with 40 percent humidity. Practitioners often find themselves absolutely drenched in perspiration by the end of a session, their yoga mats puddled with sweat.

For many Bikram enthusiasts, having the mental strength and focus to overcome this type of challenge is a big part of the draw. It is primarily advocates of this extreme version of “hot yoga” who claim improved mindfulness, flexibility, strength, muscle tone and general fitness as a direct result of practicing this form of yoga. 

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AFS and Matrix Announce Marketing Alliance To Focus on Studio Online Education

(CHICAGO, IL/COTTAGE GROVE, WI, March 9, 2016) – AFS and Matrix Fitness – the commercial brand of Johnson Health Tech – today unveiled a plan for the creation of an entire online business curriculum to provide ongoing education for fitness studio owners and developers. 

The curriculum at launch – scheduled for Q3 of this year - will include the following six primary course segments, each with appropriate sub-courses.

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Industry Giants Announce Unprecedented Marriage Between Health Care and Fitness; Potential Impact for Millions

(Indianapolis)- To jointly address the rapid progression of chronic diseases and skyrocketing health care costs, Exercise is Medicine®(EIM), a global health initiative managed by the American College of Sports Medicine (ACSM), along with the American Council on Exercise (ACE) and the Medical Fitness Association (MFA) today announced a new collaboration called the Exercise is Medicine Solution.

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Medical Fitness Network Directory Helps Personal Trainers and Health Clubs Reach New Clients with Chronic Conditions

Lisa Dougherty didn't start her personal training business,Whole Body Fitness, Costa Mesa, California, with the goal of launching a registry of health and fitness professionals. However, about two years ago, that's just what she did with the intent of connecting fitness professionals and fitness facilities with new clients who need specialized services.

After starting her business 20 years ago, Dougherty began receiving inquiries from people around the United States about how to find trainers who handled clients with health challenges as Dougherty does.

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Matrix Fitness Launches The Matrix Learning Center

COTTAGE GROVE, Wis. (February 25, 2016) – Matrix Fitness has launched MatrixLearningCenter.com, an online learning destination for Matrix users.

The easily accessible library of resources is designed to assist commercial fitness facilities to maximize their investment with Matrix and deliver better fitness and wellness experiences to their customers. 

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Orangetheory Fitness Gets Expansion Boost with Growth Equity Investment

To help it toward its goal of opening more than 300 studios by 2017, Orangetheory Fitness, Fort Lauderdale, Florida, received growth equity investment in an undisclosed sum from an affiliate of Roark Capital Group, an Atlanta-based private equity firm that focuses on investing in the franchise industry, Orangetheory announced. 

"We decided to engage Roark as a strategic investor to support us as we continue to experience rapid growth in the U.S. and internationally, as well as expand our product and service quality," said Dave Long, co-founder and chief executive officer of Orangetheory Fitness. "Our relationship with Roark will strengthen our mission to deliver proven fitness results for a healthier world." 

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AFS and Precor Develop Studio Content Program

(CHICAGO, IL/WOODINVILLE, WA) – AFS and Precor today announced a content marketing development program that will address the major challenges facing studio owners and developers.

“Precor is committed to helping facility owners grow their businesses and they have a long-standing track record of providing valuable educational programs for the vertical markets they serve,” said Josh Leve, AFS founder and CEO. “We look forward to working with them to produce relevant education and business resources that will enable studio operators to grow their businesses.” 

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Publications

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report