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Latest News

AFS, NSCA Announce Live Streaming Partnership for SUCCEED!

(OAKLAND, CA, COLORADO SPRINGS, CO, February 6, 2019) – The Association of Fitness Studios (AFS) and the National Strength & Conditioning Association (NSCA) today announced a partnership to live stream educational sessions at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners. The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

NSCA, well-known as one of the leading fitness trainer certification bodies, has in recent years become the pre-eminent producer of educational event live streaming in the fitness industry.

Prime Fit Content Joins AFS ‘Fitness Content for the Prime of Life’

(OAKLAND, CA, ATLANTA, GA, January 17, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed Prime Fit Content to its membership ranks.

Prime Fit Content is the only provider of original fitness content designed specifically for studio/gym owners and personal trainers who want more clients in the growing market of fitness customers over age 50. This specialization helps owners grow their business and help more people enjoy the benefits of fitness in the prime of life.

TransNational Payments Joins AFS ‘Honesty & Integrity in Merchant Services’

(OAKLAND, CA, ROSEMONT, IL, January 15, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed TransNational Payments to its membership ranks.

Since 1999, merchants have trusted TransNational Payments with their secure credit card processing in-store, online and with mobile payments. The company was started by John Pitzaferro, who saw an opportunity to build a business around honesty and integrity. His guiding principals have led to great employees and long-lasting customer relationships.

WindForce Fit Joins AFS; Will Be at SUCCEED!

(OAKLAND, CA, ROSEVILLE, CA, January 11, 2019) – Today the Association of Fitness Studios (AFS) welcomed Windforce FIT to its membership ranks, and proudly announced the company’s plans to debut their new fitness-focused inbound marketing and lead generation platform at the AFS SUCCEED! Expo later this year.

Windforce FIT’s new digital lead generation tool for fitness centers harnesses the high-dollar marketing strategies used by big health club chains, and offers it to independent gym and boutique studio owners at a fraction of the price.

MYE Fitness Entertainment Joins AFS; Will Be at SUCCEED!

(OAKLAND, CA, VALENCIA, CA, January 9, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed MYE Fitness Entertainment (MYE) to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

The MYE Fitness legacy and commitment to the health and fitness industry began over 20 years ago with the creation of the first FM Transmitter and 900MHz wireless entertainment system by founder and president Tony Garcia.

ASF Payment Solutions Joins AFS; Will Be at SUCCEED!

(OAKLAND, CA, HIGHLANDS RANCH, CO, January 7, 2019) – The Association of Fitness Studios (AFS) today proudly announced and welcomed ASF Payment Solutions (ASF) to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

ASF is a leading Colorado-based technology company founded in 1973, that provides software, complete payment solutions and customer support to the fitness industry in the United States, Puerto Rico and Canada.

Fitness Software Group, DBA: STRIVE, Joins AFS ‘The Ultimate Client Success System & Social Proof Automator’

(OAKLAND, CA, SAN JOSE, CA, December 21, 2018) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the Fitness Software Group, DBA: Strive to its membership ranks, offering a unique software system that delivers to the bottom line.

Created and designed by highly successful trainer and 7-figure studio owner John Heringer, Strive Software creates a solid, systematized, process to hold clients accountable, document and showcase their results, and create “before & after” social proof on demand, eliminating a huge pain point for many studio operators.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report