Latest News

JAMWORKOUT Joins AFS ‘A New Direction in Fitness’

(OAKLAND, CA, ATLANTA, GA, November 29, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed JAMWORKOUT to its membership ranks, offering a variety of on-demand fitness solutions. 

JAMWORKOUT occupies the space between physical workouts and technological impact featuring their Trainer On Demand program with four different licensing opportunities, customizable for any size or type of fitness studio.  The program eliminates the need for tons of expensive equipment, time lost for build out, finding staff, or rethinking fitness offerings.

Read more

First Credit Services Joins AFS; Will Be at SUCCEED! ‘Boost Your Bottom Line Quickly and Permanently’

(OAKLAND, CA, Piscataway, NJ, November 27, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed First Credit Services to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

For over 25 years, First Credit Services, Inc. (FCS) has remained a leading provider of business process outsourcing, A/R management, and debt collection services for many of the most recognized brands serving consumers throughout the United States. 

Read more

Adam Robinson Named 3rd SUCCEED! Keynoter

(OAKLAND, CA, October 25, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that Adam Robinson, co-founder and CEO of Hireology, will be the third keynoter at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners. The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA. 

Mr. Robinson is a nationally recognized keynote speaker, author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, and a columnist for Inc. magazine. His stated mission is to help business owners succeed by building exceptional teams and workplace cultures.

Read more

Omniball® Joins AFS; Will Be at SUCCEED! Offers Mix of Traditional and Functional Exercises

(OAKLAND, CA, WEST COVINA, CA, October 17, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Omniball® to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

The innovative Omniball® offers an unprecedented mix of both traditional and functional exercises for the upper and lower body. They attach to the hands or feet with comfortable elastic straps. What sets the product apart is the 360° OmniDirectional rolling system, creating instability, challenging balance, and providing a bodyweight workout like nothing on the market today! 

Read more

Cirque-It® Fitness Joins AFS; Will Be at SUCCEED! Offers Specialized, Small Group Training Modality

(OAKLAND, CA, SAN DIEGO, CA, October 2, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Cirque-It Fitness to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

Cirque-It® Fitness is circuit-style training that incorporates techniques and principles of circus arts with a foundation in science and biomechanics. Classes are taught with ‘circus-infused’ moves in a small group training format that is fun, challenging, and accessible to a wide variety of fitness levels.

Read more

SUCCEED! Announces Four Additional Expert Presenters

(OAKLAND, CA, September 24, 2018)  – The Association of Fitness Studios (AFS) today proudly announced another four fitness industry experts have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

The four newly confirmed speakers are community marketing specialist Karen Gilbert, social media guru Scott Rawcliffe, motivational behavior expert Kerri O’Brien, and 7-figure business owner Frank Nash. They join the ever-growing list of high-impact speakers making SUCCEED! unique among fitness industry educational events.

Read more

Snap Fitness Franchise Locations Around The World Are Making Myzone a Brand Standard

Chicago, IL - Myzone is pleased to announce it has reached an agreement with Snap Fitness that requires all Snap Fitness franchises in the USA, Australia and New Zealand to install Myzone technology in their facility.

This agreement will assist Snap Fitness locations in making members feel good about exercise, driving member engagement and retention using the most ‘relevant’ wearable technology in the fitness industry. 

Read more

Publications

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report