Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Clients come into a fitness studio for diverse reasons. They may want to lose weight, increase strength, train for a specific activity, or simply feel and look better. Clients across age and conditioning levels tend to share certain motivating factors. They are often strong on desire for physical transformation, and short on confidence, patience and time.
Resistance incline bodyweight training—both equipment and training methods—can be the perfect studio solution for at least five important reasons.
Building a team of dedicated and engaged employees sits at the foundation of every business strategy. In the fitness space, this becomes more critical as success in our industry means we provide a service that enables people to live a healthier quality of life. It’s a grandiose mission with (typically) a less than grandiose compensation plan.
Ask any manager, trainer or even instructor, none of them chose this career to make a lot of money.
AFS and MATRIX Fitness are excited to bring you this very important webinar focused on crafting a plan for maximizing revenue per square foot. Learn the key components to distinguishing your studio in a noisy fitness world. Walk away with several activities to further clarify your brand and boost your bottom line with minimal effort.
Calculating ROI can sometimes be difficult to quantify. In this Q&A clip, Ingrid Owen talks about how to ensure your programming is receiving a solid return on investment.
Ingrid Owen along with AFS Founder & CEO Josh Leve discuss how fitness studios can build community around the ideas of health and wellness.
Ingrid Owen a consultant in the fitness industry provides her insight on why every fitness business knows to maximize their programming by identifying their niche.
During the past 12 months AFS has undergone a huge transformation. Within that time frame our growth has been extraordinary. We've added more benefits, more partners, and more value that make up a compelling case for membership, including our ROI calculator.
During these past several months, AFS has also traveled across the country, literally - from being headquartered in Chicago to now the Bay Area.
In the last five years, one in every three deaths in the USA was attributed to Cardiovascular Disease (CVD). The latest statistics have also revealed that 60% of Americans don’t take part in regular physical activity and 25% are not physically active at all.
On a positive note, research tells us that statistics like these could be significantly improved if more people simply started exercising on a regular basis.
Josh Leve, AFS Founder & CEO and Ingrid Own discuss how to maximize the experience of your members and build community based on "open space" in your studio.
Whether you have a tiny usable training area or more space than you know what to do with, our team can help you design and lay out a functional training space. We work diligently to plan a space that is not just operational but optimally designed for your specific goals.
Here are the steps we’ll take when designing your training space.
The healthcare crisis is a complicated issue with many layers. The big takeaways? Today, fewer than 50% of companies offer medical insurance for their employees.
Many insurance premiums have escalated to difficult-to-afford levels. And to top it all off, insurance coverage sometimes barely functions and acts more like a subsidy than a comprehensive plan. So what the heck does this have to do with you as a studio owner in fitness?
Fitness has never been bigger. In fact, it's the world's biggest sport with 61% of people who exercise regularly doing gym-type activities, according to the Global Consumer Fitness Survey 2013. But retention remains the industry's biggest problem.
And where previous acquisition of new members could fill the gap, new levels of competition and industry segmentation have made gaining and retaining members harder than ever.
Running a fitness studio isn’t easy. Programming and making sure your members are taken care of comes first, meaning your studio’s equipment isn’t something you want to be worrying about.
AFS and Precor have created this comprehensive guide because we want you to succeed.
If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers.
Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.
For the last 10 years as technology has expanded into and taken over other industries our industry has seen its share come and go.
There have been some solutions we expected to change the industry, others that were the next big thing, and so many that have saturated the market without much positive impact anywhere near the scale we need it to be.
Market research offers studio operators valuable information that can change the trajectory of their business.
Research can provide thoughtful and impactful insights into a multitude of critical elements that influence how a studio performs.
AFS and MATRIX are excited to bring you this very important webinar focused on driving more revenue by having the right programming in place.
In the fitness industry when you come across great minds, it always presents a unique opportunity to gain as much insight as you can from that individual. Learning from others, including their past experiences and education background can provide key references points to help you navigate your business now and in the future.
I recently had the pleasure of being introduced to Ingrid Owen, who happens to be our expert presenter for our webinar "Setting up Your Programming to Increase Revenue."
In the digital age, having a strong web presence is critical to the success of any business. That’s why it’s more important than ever to have a web address that is memorable and meaningful to your target audience.
Fortunately, two new domain extensions just launched that are a perfect match for fitness professionals looking to pump up their digital brand: .FITNESS and .TRAINING.
AFS and PHIT America have teamed up to present you with this incredibly important webinar about the inactivity pandemic - How it affects you, its impact on society and your business.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.