AFS members get access to exclusive AFS content & benefits, including all store items for free
Basic accounts get very limited access to AFS resources
Store items are free for AFS members
White Papers, eBooks
& Market Research
Creating a business plan provides clarity and direction to your vision. At 12 pages, this is a must-have White Paper.
Throughout this 6-page Guide we’ll answer your questions and provide examples of exactly how you're protected with Sports & Fitness Insurance Corporation.
Gain a competitive advantage. We surveyed hundreds of studio owners across the country and identified the most successful marketing strategies in this first-ever research report!
This study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight!
AFS and Precor have created this comprehensive guide because we want you to succeed. You’ll find answers to questions on some of the top issues that studio owners may be facing when it comes to fitness equipment.
This 16-page Guide takes an in-depth look at some of the best studio owners in the country. Learn everything from revenue models, marketing strategies, to how they create a loyal client base.
How you go about designing and constructing your studio can have a serious impact on the future success of your business. Use this 7-page Guide to keep you on the right path.
The ultimate guide to studio ownership! 203 pages of strategies from starting to successfully operating a studio. Plus insights from Todd Durkin of Fitness Quest 10!
52 pages of market research for the fitness studio community. Have questions running your business? Get the data on what to pay staff, charge per session and more!
Learn from AFS' Founder & CEO himself! With over 15 years of experience Josh will guide you through 50-minutes of solid, actionable items in this ultimate learning lesson for fitness professionals and aspiring business owners.
AFS' Business Plan Builder
Over 30 pages of guided instructions, tips, and much more to begin mapping out your strategy for success.
Independent Contractor Agreement
This sample contract includes the most important elements of this business relationship. Independent contractors provide benefits (and shortcomings) for both parties involved.
Profit & Loss Statement
A key element to studio ownership is builidng out a financial forecast, get on track wth our Profit & Loss statement.
Marketing Calendar Template
It's a typical rule of thumb that you should spend 5-10% of your gross revenue on marketing. Use this template to set yourself up for success.
Waiver of Liability
Remove legalliability from your business or person responsible for the activity and protect your business with this key template.
Fitness Studio Membership Agreement
Download this template and edit to your studio's unique circumstances. Use it as an agremeent between your business and your members (clients).
Employee Handbook Builder
The benefits of having an employee handbook are many including guidelines that clearly explains your workplace policies.
Competitor Data Collection Plan
Postition yourself for success. Utilize this key template to obtain the data necessary to find your place in the market.
Taking the Guesswork Out of Becoming a Business Owner
Your peer group of support is critical to the future success of your business. Get connected through our community of experts with a shared passion to grow your business and share best practices.
In this video Josh Leve, founder of AFS, explains how having a mentor and connecting with industry experts can help you get to success faster. (1 min)
Experts on Board to Answer Your Member Questions
Free Business Assessment Consultation
Free Marketing Coaching Call
Free Financial Consultation
Free Website & SEO Report
Free Insurance Consultation
Exclusive Discounts to Get You Started
30% off domain, website builder, email, hosting
Save up to 25% on Merrithew™ equipment purchases
Save 15% on LegalZoom documents and services
Receive 15% off Balanced Body products
Exclusive policy discounts & dedicated customer service
Complimentary social media assessment
10% off all fitness equipment for your studio
Discounts from tech companies that power your business