White Papers, eBooks
& Market Research

How to Build a Business Plan and Financial Forecast 

Creating a business plan provides clarity and direction to your vision. At 12 pages, this is a must-have White Paper. 

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Understanding Insurance - What You Need to Know 

Throughout this 6-page Guide we’ll answer your questions and provide examples of exactly how you're protected with Sports & Fitness Insurance Corporation.

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2017 Fitness Studio Operating and Financial Benchmarking Research Report 

Our “boutique” world grows and with it, your association. A full 30% of respondents to this year’s survey are from non-U.S. locations.​ 

Download Report

2016 Marketing Best Practices Research Report 

Gain a competitive advantage. We surveyed hundreds of studio owners across the country and identified the most successful marketing strategies in this first-ever research report!

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Fitness Equipment - What Studio Owners Need to Know

AFS and Precor have created this comprehensive guide because we want you to succeed. You’ll find answers to questions on some of the top issues that studio owners may be facing when it comes to fitness equipment.

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Stories of Success from Studio Owners Across the Country 

This 16-page Guide takes an in-depth look at some of the best studio owners in the country. Learn everything from revenue models, marketing strategies, to how they create a loyal client base. 

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Ten Tips for Designing a Dynamic & Functional Fitness Studio 

How you go about designing and constructing your studio can have a serious impact on the future success of your business. Use this 7-page Guide to keep you on the right path. 

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STUDIO SUCCESS! AFS' Authoritative Guide to Owning & Operating a Fitness Studio 

The ultimate guide to studio ownership! 203 pages of strategies from starting to successfully operate a studio. Plus insights from Todd Durkin of Fitness Quest 10!

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2016 Fitness Studio Operating & Financial Benchmarking Report 

This study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight!

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AFS Video Learning Lesson: What to Know Before Going Out on Your Own 

Learn from AFS' Founder & CEO himself! With over 15 years of experience, Josh will guide you through 50-minutes of solid, actionable items in this ultimate learning lesson for fitness professionals and aspiring business owners. 

Purchase Lesson






Download Start-Up Templates & Forms

Everything you need to start, run and grow your studio/gym.

Whether it’s business planning to get you started, budgets or client forms, or HR documentation to protect yourself. Visit the store.


Taking the Guesswork Out of Becoming a Business Owner


Your peer group of support is critical to the future success of your business. Get connected through our community of experts with a shared passion to grow your business and share best practices.

In this video Josh Leve, founder of AFS, explains how having a mentor and connecting with industry experts can help you get to success faster. (1 min)  Apply to the AFS mentorship program!





Get Serious About Your Success with the AFS Business Bundle

Business connections in 1 package - FREE for AFS members!

Includes: 60-minute business growth coaching call, complete demographic analysis and marketing plan, 30-minute business assessment, financial and insurance consultations! Find out more




Important Savings When Starting Your Business

Save time and money on everything you need - ONLY through AFS!


Equipment & accessories to fill your space

Discounts from TRX, Power Systems, Perform Better, MYZONE, and more


Website and logo design to get noticed

Comprehensive design solutions that will create the online impression you need


Legal set-up, documents and services

AFS has partnered with LegalZoom - the nation's leading provider of personalized, affordable online legal solutions


Software & technology to stay organized and grow

Discounts from MINDBODY, EZFacility, OneFitStop Intelivideo, ZipWhip and more


Save the entire cost of your AFS membership by doing what you do every year!  See all savings and programs

Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings