AFS Education On the Go! 

Listen to the most influencers and world-renowned experts anytime, anywhere.

Business Secrets, Trends, and Insights From the Best

Every podcast episode will leave you with the information you need to thrive. 

Get Inspired with Targeted Education Relevant to Your Business

Others in your shoes share what they did to grow their businesses.  No fluff, all results-driven action items.

The Best Education On the Planet (Seriously).

Take it from an internationally recognized and credible organization, fitness business education is all we do. 


About the host... 

Jim Adams is the host of the Masters in Fitness Business Podcast. A native of St. Louis, Jim is a fitness expert, entrepreneur, and popular speaker who knows what it takes to overcome adversity and follow your passion.

Years ago, and shortly after high school, a near-death experience changed the trajectory of Jim’s life forever. He became weak and frail. Doctors told him he should accept this new reality. But Jim refused. Instead, he fought back with strength and determination. And, he started doing something he’d never done before: he began to work out.

He continued working out in college while pursuing his degree in social work. Each semester, as he supplemented his core classes with electives, his destiny seemed to shift into focus as he found he was naturally gravitating toward classes like kinesiology, nutrition, and bodybuilding. After college, he began his career in social work. But when a friend opened a training studio and asked if he wanted to work with him, Jim couldn’t resist. As much as he loved the field of social work, he realized his true passion was fitness and training.

Jim joined his friend and soon became a trainer, helping to grow the studio into one of the most successful training facilities in St. Louis. He stayed there for 22 years until he opened his own training studio in 2015.

When Jim opened his business, he knew a lot about fitness and personal training, but he had no idea how to scale it up — he didn’t have the tools or the knowledge base to grow his business. With help and guidance, he put together a solid business plan focused on long-term growth and sustainability. And, ultimately, he accelerated his learning curve to create a thriving personal fitness training business.

Now, he wants to do the same for you.

The Masters in Fitness Business Podcast is a bi-weekly conversation with the best in the fitness industry. People who will share their knowledge and expertise to give you the tools you need to create a successful, thriving business.



SPECIAL EPISODE: Putting Together a Plan of Action re. COVID-19

Rick Mayo

Anyone who tells you they know what to do and how this is going to go is lying to you. NO ONE KNOWS. Rick sits down and shares with us his plan of action for his gyms and what you CAN do.

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SPECIAL EPISODE: Your Fitness Business Closed, Now What?

Thomas Plummer

It’s not a matter of if, but when will you close your fitness studio or gym. Thomas says it may stay closed for up to 2 months. He shares what you can do to survive and thrive when it’s over.

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Where are the Female Fitness Business Leaders?

Sara Kooperman

  • CEO of SCW Fitness Education / WATERinMOTION
  • Founder of MANIA Fitness Professional Conventions
  • Women’s Leadership Council at SUCCEED AFS' Annual Business Convention/Expo

Are there cultural biases that men and women have that can slow down women in the fitness business? Yes, there are! You need to be aware of them so that you’re not guilty of using them. Education, empowerment, and certification is what Sara Kooperman is all about. 

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Are You a Good Leader? How Do You Know?

Sean Sites
Anytime Fitness

Do you struggle with getting your employees to buy-in or consistently deliver a positive client experience? Then your struggling with leadership. Sean Sites shares how he became a better leader and uses systems to run his four clubs profitably and remotely. 

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Do You Hate Accounting? 

Danielle Hayden
Kickstart Accounting

Do you hate accounting? Most trainers do but you have to admit that you need help before it will get better. Danielle and her hand-picked team specialize in helping fitness business owners take more of their money home.

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Are We Thinking Big Enough?

Thomas Plummer
NFBA / Perform Better / The Business of Fitness

Thomas Plummer has been working in the fitness business for over 40 years. He is in front of more than 5,000 people a year, through numerous speaking engagements, lectures, and workshops worldwide. He has authored six books on the business of fitness, which have remained the bestselling books in the industry for over 12 years. 

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How to be Profitable on Day One with Amanda Goolsby

Amanda Goolsby
Membership Pre-Sale Expert

Amanda got in with Orange Theory on the ground floor and helped grow them to the industry leader they are today. One of the main ways she helped them grow is with membership pre-sales. Now she runs her own business and has geeked out on the pre-sale process. 

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Nutrition as a Revenue Stream with Jesse Dale

Jesse Dale
Macro Missionary

Jesse, and his wife, Erika owned several gyms and started integrating a nutrition program. Their Nutrition Business eventually started to out draft their gyms. So they went all in, sold the gyms, and continue to grow their Nutrition Business. 

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Why Your Business Skills Need to Equal Your Training Skills with Josh Leve

Josh Leve
AFS Founder & CEO

Josh was raised in the fitness industry and comes from a business background. He has unique insight into the studio market and a passion for it to SUCCEED!

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